A data profile of the people who buy, follow and care about Friendship in Switzerland — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 1,461,727 people in Switzerland.
Friendship has an estimated audience of 1,461,727 people in Switzerland. 56.6% are female, 43.4% are male, average age 41.8. Top brand affinities: Coop, Swiss International Air Lines, Nature, Conforama, Psychology.
Top brand affinities include Coop, Swiss International Air Lines, Nature, with strongest over-indexing on Coop (1.8× the country average).
Demographically, the Friendship audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Friendship fan in Switzerland is more female, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Coop.
The key figures that characterise the Friendship profile in Switzerland.
56.6% are female, 43.4% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 41.8 |
| Estimated audience size | 1,461,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Friendship audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
The strongest cross-interests of the Friendship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 2.28× | ||
| 02 | Real property | Home & Garden | 2.18× | ||
| 03 | Weddings | Kids & Family | 2.16× | ||
| 04 | Drawing | Home & Garden | 2.06× | ||
| 05 | Desserts | Food & Beverages | 2.05× | ||
| 06 | Tattoos | Fashion & Accessoires | 2.04× | ||
| 07 | Online games | Games | 2.01× | ||
| 08 | Sunglasses | Fashion & Accessoires | 2.00× | ||
| 09 | Toys | Games | 1.92× | ||
| 10 | Swiss International Air Lines | Travel & Leisure | 1.87× | ||
| 11 | Bars | Travel & Leisure | 1.86× | ||
| 12 | Psychology | Business & Career | 1.82× | ||
| 13 | Coop | Food & Beverages | 1.80× | ||
| 14 | Happiness | Health | 1.77× | ||
| 15 | Hairstyle | Beauty & Wellness | 1.76× | ||
| 16 | Concerts | Music & Radio | 1.75× | ||
| 17 | Dogs | Pets & Animals | 1.71× | ||
| 18 | Conforama | Home & Garden | 1.66× | ||
| 19 | Nature | Home & Garden | 1.64× | ||
| 20 | Kitchen | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.53× | |
| Mindfulness | BALANCE | 1.38× | |
| Indulgence | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Quality Awareness | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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