A data profile of the people who buy, follow and care about Friendship in Poland — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 3,638,547 people in Poland.
Friendship has an estimated audience of 3,638,547 people in Poland. 65.5% are female, 34.5% are male, average age 40.0. Top brand affinities: Child care, Radio ZET, Pizza, Love & Sex, Demi Moore.
Top brand affinities include Child care, Radio ZET, Pizza, with strongest over-indexing on Child care (1.68× the country average).
Demographically, the Friendship audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, Healthy Lifestyle.
The typical Friendship fan in Poland is more female, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for Child care.
The key figures that characterise the Friendship profile in Poland.
65.5% are female, 34.5% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 40.0 |
| Estimated audience size | 3,638,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Friendship audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
The strongest cross-interests of the Friendship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 2.75× | ||
| 02 | Valentine's Day | Kids & Family | 2.59× | ||
| 03 | Demi Moore | Movies & TV | 2.10× | ||
| 04 | Ticketmaster | Travel & Leisure | 2.02× | ||
| 05 | Love & Sex | Kids & Family | 1.98× | ||
| 06 | Fisher-Price | Kids & Family | 1.82× | ||
| 07 | Children's literature | Literature | 1.73× | ||
| 08 | Chinese cuisine | Food & Beverages | 1.69× | ||
| 09 | Child care | Kids & Family | 1.68× | ||
| 10 | Indian cuisine | Food & Beverages | 1.68× | ||
| 11 | Radio ZET | Music & Radio | 1.62× | ||
| 12 | Waxing | Beauty & Wellness | 1.61× | ||
| 13 | Kitchenware | Home & Garden | 1.61× | ||
| 14 | YouTube Music | Internet & Social Media | 1.55× | ||
| 15 | Dating | Kids & Family | 1.54× | ||
| 16 | Artificial nails | Beauty & Wellness | 1.53× | ||
| 17 | Microblading | Beauty & Wellness | 1.53× | ||
| 18 | Bedroom furniture | Home & Garden | 1.52× | ||
| 19 | Pizza | Food & Beverages | 1.51× | ||
| 20 | Long hair | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.46× | |
| Healthy Lifestyle | BALANCE | 1.32× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Need for Security | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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