A data profile of the people who buy, follow and care about Dating in Poland — modelled from more than twelve digital signal sources. Dating has an estimated audience of 1,571,939 people in Poland.
Dating has an estimated audience of 1,571,939 people in Poland. 56.7% are female, 43.3% are male, average age 36.4. Top brand affinities: Badoo, Parenting, Children's clothing, Weddings, Skirt.
Top brand affinities include Badoo, Parenting, Children's clothing, with strongest over-indexing on Badoo (2.25× the country average).
Demographically, the Dating audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Individualism, Design Affinity.
The typical Dating fan in Poland is more female, around 36.4 years old, with strong Individualism tendencies and a notable affinity for Badoo.
The key figures that characterise the Dating profile in Poland.
56.7% are female, 43.3% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 36.4 |
| Estimated audience size | 1,571,939 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Dating audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| China | 4.3% |
The strongest cross-interests of the Dating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Badoo | Internet & Social Media | 2.25× | ||
| 02 | Toddler | Kids & Family | 2.12× | ||
| 03 | Nail polish | Beauty & Wellness | 2.05× | ||
| 04 | Weddings | Kids & Family | 1.80× | ||
| 05 | Manicure | Beauty & Wellness | 1.75× | ||
| 06 | Children's clothing | Fashion & Accessoires | 1.74× | ||
| 07 | Sephora | Shopping | 1.74× | ||
| 08 | Skin care | Beauty & Wellness | 1.73× | ||
| 09 | Skirt | Fashion & Accessoires | 1.68× | ||
| 10 | Sweater | Fashion & Accessoires | 1.67× | ||
| 11 | Zara | Shopping | 1.66× | ||
| 12 | Child care | Kids & Family | 1.64× | ||
| 13 | Parenting | Kids & Family | 1.61× | ||
| 14 | Cosmetology | Beauty & Wellness | 1.59× | ||
| 15 | Rossmann | Shopping | 1.54× | ||
| 16 | Friendship | Kids & Family | 1.54× | ||
| 17 | H&M | Shopping | 1.53× | ||
| 18 | Blouse | Fashion & Accessoires | 1.53× | ||
| 19 | M jak miłość | Movies & TV | 1.53× | ||
| 20 | Handbags | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.83× | |
| Design Affinity | PREMIUM | 1.17× | |
| Early Adopter Mentality | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.59× | |
| Urban Lifestyle | OPEN | 0.76× | |
| Quality Awareness | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.