A data profile of the people who buy, follow and care about Dating in Indonesia — modelled from more than twelve digital signal sources. Dating has an estimated audience of 3,002,560 people in Indonesia.
The average Dating fan in Indonesia is 33.3 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Web fiction, Allkpop, BTS, with strongest over-indexing on Web fiction (3.14× the country average).
Demographically, the Dating audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Dating fan in Indonesia is balanced, around 33.3 years old, with strong Individualism tendencies and a notable affinity for Web fiction.
The key figures that characterise the Dating profile in Indonesia.
52.3% are female, 47.7% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 33.3 |
| Estimated audience size | 3,002,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Dating audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| China | 4.3% |
Where the Dating audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Sulawesi | ~60K | 1.80× | |
| 02 | Jakarta | ~300K | 1.29× | |
| 03 | Central Kalimantan | ~30K | 1.25× | |
| 04 | Maluku | ~20K | 1.25× | |
| 05 | Riau Islands | ~40K | 1.15× | |
| 06 | South Sulawesi | ~100K | 1.09× | |
| 07 | Bali | ~60K | 1.02× | |
| 08 | Bangka-Belitung Islands | ~10K | 1.01× | |
| 09 | West Papua | ~10K | 1.01× | |
| 10 | Banten | ~100K | 1.00× | |
| 11 | North Kalimantan | ~9K | 1.00× | |
| 12 | Southeast Sulawesi | ~20K | 0.99× | |
| 13 | Gorontalo (disambiguation)(2) | ~10K | 0.98× | |
| 14 | Bengkulu | ~20K | 0.97× | |
| 15 | Papua (province) | ~20K | 0.97× | |
| 16 | West Sulawesi | ~10K | 0.97× | |
| 17 | East Java | ~300K | 0.96× | |
| 18 | Riau | ~70K | 0.96× | |
| 19 | East Nusa Tenggara | ~30K | 0.96× | |
| 20 | Central Sulawesi | ~30K | 0.96× | |
| 21 | Central Java | ~300K | 0.95× | |
| 22 | South Sumatra | ~70K | 0.95× | |
| 23 | Lampung | ~60K | 0.95× | |
| 24 | South Kalimantan | ~40K | 0.95× | |
| 25 | North Maluku | ~10K | 0.95× | |
| 26 | North Sumatra | ~100K | 0.93× | |
| 27 | East Kalimantan | ~50K | 0.93× | |
| 28 | West Kalimantan | ~40K | 0.93× | |
| 29 | Jambi | ~30K | 0.92× | |
| 30 | West Sumatra | ~50K | 0.90× | |
| 31 | Special Region of Yogyakarta | ~40K | 0.88× | |
| 32 | West Nusa Tenggara | ~30K | 0.88× | |
| 33 | West Java | ~400K | 0.87× | |
| 34 | Aceh | ~30K | 0.85× |
The strongest cross-interests of the Dating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Metroid | Games | 4.48× | ||
| 02 | Web fiction | Literature | 3.14× | ||
| 03 | Park Bo-gum | Movies & TV | 2.26× | ||
| 04 | Korean Tour | POI | 2.16× | ||
| 05 | BTS | Music & Radio | 2.06× | ||
| 06 | seventeen | Music & Radio | 2.01× | ||
| 07 | Time travel | Politics & Society | 1.96× | ||
| 08 | Red Velvet (band) | Music & Radio | 1.96× | ||
| 09 | K-Dramas | Movies & TV | 1.95× | ||
| 10 | Song Hye-kyo | Fashion & Accessoires | 1.92× | ||
| 11 | G-Dragon | Music & Radio | 1.91× | ||
| 12 | IU (singer) | Music & Radio | 1.84× | ||
| 13 | Enhypen | Music & Radio | 1.83× | ||
| 14 | Allkpop | Music & Radio | 1.74× | ||
| 15 | Girls' Generation | Music & Radio | 1.74× | ||
| 16 | Ji Chang-wook | Movies & TV | 1.63× | ||
| 17 | Korean movies | Movies & TV | 1.61× | ||
| 18 | Korean Wave | Politics & Society | 1.57× | ||
| 19 | LØLØ | Music & Radio | 1.56× | ||
| 20 | Maybelline | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.13× | |
| Need for Security | CONSERVATISM | 1.10× | |
| Risk Appetite | THRILL | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.43× | |
| Social Media Usage | JOY | 0.45× | |
| Patriotism | CONSERVATISM | 0.47× |
Dating has an estimated audience of 3,002,560 people in Indonesia, concentrated in West Java and Jakarta.
52.3% of Dating fans are female, 47.7% are male, with an average age of 33.3 years.
Dating fans show strongest brand affinity for Web fiction (3.14×), Allkpop (1.74×), and BTS (2.06×) over the country average.
Dating fans in Indonesia are most concentrated in West Java (reach ~400K), Jakarta (reach ~300K), and East Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Dating itself, the audience over-indexes on Allkpop (1.74×), BTS (2.06×), Korean movies (1.61×), and Girls' Generation (1.74×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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