A data profile of the people who buy, follow and care about Dating in Colombia — modelled from more than twelve digital signal sources. Dating has an estimated audience of 3,224,323 people in Colombia.
Dating has an estimated audience of 3,224,323 people in Colombia. 60.2% are female, 39.8% are male, average age 34.2. Top brand affinities: Courtship, Pucca, Eudora, Kansas, Only You (1994 film), Matchington Mansion.
Top brand affinities include Courtship, Pucca, Eudora, Kansas, with strongest over-indexing on Courtship (1.63× the country average).
Demographically, the Dating audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical Dating fan in Colombia is more female, around 34.2 years old, with strong Indulgence tendencies and a notable affinity for Courtship.
The key figures that characterise the Dating profile in Colombia.
60.2% are female, 39.8% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 34.2 |
| Estimated audience size | 3,224,323 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Dating audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| China | 4.3% |
The strongest cross-interests of the Dating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eudora, Kansas | Travel & Leisure | 1.83× | ||
| 02 | Courtship | Business & Career | 1.63× | ||
| 03 | Only You (1994 film) | Movies & TV | 1.62× | ||
| 04 | Sara Lee Corporation | Food & Beverages | 1.56× | ||
| 05 | Pucca | Movies & TV | 1.55× | ||
| 06 | Matchington Mansion | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.00× | |
| Risk Appetite | THRILL | 0.96× | |
| Creativity | OPEN | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.50× | |
| Patriotism | CONSERVATISM | 0.53× | |
| Career Orientation | POWER | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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