A data profile of the people who buy, follow and care about Dating in South Africa — modelled from more than twelve digital signal sources. Dating has an estimated audience of 1,279,968 people in South Africa.
Dating has an estimated audience of 1,279,968 people in South Africa. 54.6% are female, 45.4% are male, average age 36.2. Top brand affinities: Online dating service, Matchmaking, Courtship, Web fiction, Boyfriend.
Top brand affinities include Online dating service, Matchmaking, Courtship, with strongest over-indexing on Online dating service (2.11× the country average).
Demographically, the Dating audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Dating fan in South Africa is balanced, around 36.2 years old, with strong Spirituality tendencies and a notable affinity for Online dating service.
The key figures that characterise the Dating profile in South Africa.
54.6% are female, 45.4% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 36.2 |
| Estimated audience size | 1,279,968 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 18% |
of the worldwide Dating audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| China | 4.3% |
The strongest cross-interests of the Dating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Secret dating | Kids & Family | 3.82× | ||
| 02 | Types of marriages | Event | 3.79× | ||
| 03 | Arranged marriage | Kids & Family | 3.27× | ||
| 04 | Matchmaking | Kids & Family | 3.01× | ||
| 05 | Courtship | Business & Career | 2.43× | ||
| 06 | Online dating service | Internet & Social Media | 2.11× | ||
| 07 | Romantic thriller | Literature | 2.10× | ||
| 08 | Single person | Kids & Family | 2.02× | ||
| 09 | Bank card | Business & Career | 1.98× | ||
| 10 | Asa Akira | Movies & TV | 1.74× | ||
| 11 | Múm | Music & Radio | 1.69× | ||
| 12 | Beholder (Dungeons & Dragons) | Games | 1.67× | ||
| 13 | Blind date | Kids & Family | 1.66× | ||
| 14 | Universe of Kingdom Hearts | Business & Career | 1.65× | ||
| 15 | Boyfriend | Kids & Family | 1.64× | ||
| 16 | Feminine hygiene | Health | 1.60× | ||
| 17 | Web fiction | Literature | 1.58× | ||
| 18 | Holistic health | Health | 1.58× | ||
| 19 | Speed dating | Kids & Family | 1.56× | ||
| 20 | Reproductive health | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.97× | |
| Travelling | THRILL | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.58× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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