A data profile of the people who buy, follow and care about Friendship in Australia — modelled from more than twelve digital signal sources. Friendship has an estimated audience of 6,914,602 people in Australia.
Friendship has an estimated audience of 6,914,602 people in Australia. 62.6% are female, 37.4% are male, average age 42.5. Top brand affinities: Reddit, Pizza, Apple TV, Blanket, Golden Globe Award.
Top brand affinities include Reddit, Pizza, Apple TV, with strongest over-indexing on Reddit (1.6× the country average).
Demographically, the Friendship audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Mindfulness.
The typical Friendship fan in Australia is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Reddit.
The key figures that characterise the Friendship profile in Australia.
62.6% are female, 37.4% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 42.5 |
| Estimated audience size | 6,914,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Friendship audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.1% |
| India | 4.0% |
The strongest cross-interests of the Friendship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Golden Globe Award | Movies & TV | 1.82× | ||
| 02 | Soap opera | Movies & TV | 1.82× | ||
| 03 | Mission: Impossible | Movies & TV | 1.82× | ||
| 04 | Apple TV | Movies & TV | 1.78× | ||
| 05 | Demi Moore | Movies & TV | 1.78× | ||
| 06 | Hypermarket | Shopping | 1.71× | ||
| 07 | Board games | Games | 1.61× | ||
| 08 | Internet & Social Media | 1.60× | |||
| 09 | Pizza | Food & Beverages | 1.58× | ||
| 10 | Harry Potter | Movies & TV | 1.56× | ||
| 11 | Valentine's Day | Kids & Family | 1.56× | ||
| 12 | Potato chip | Food & Beverages | 1.56× | ||
| 13 | Virtual reality | Technology & Electronics | 1.55× | ||
| 14 | Garden centre | Home & Garden | 1.55× | ||
| 15 | Blanket | Home & Garden | 1.54× | ||
| 16 | Jason Bateman | Movies & TV | 1.54× | ||
| 17 | Huggies | Kids & Family | 1.54× | ||
| 18 | Nicole Kidman | Movies & TV | 1.52× | ||
| 19 | Lip balm | Beauty & Wellness | 1.51× | ||
| 20 | Emotional intelligence | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.20× | |
| Mindfulness | BALANCE | 1.14× | |
| Community Orientation | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.91× | |
| Travelling | THRILL | 0.94× | |
| Luxury Orientation | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Friendship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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