Rascasse Audience Intelligence

Strength training Audience in Colombia

A data profile of the people who buy, follow and care about Strength training in Colombia — modelled from more than twelve digital signal sources. Strength training has an estimated audience of 2,223,133 people in Colombia.

#552among Topic in Colombia
#34in Sports

Strength training has an estimated audience of 2,223,133 people in Colombia. 52.3% are female, 47.7% are male, average age 33.1. Top brand affinities: Personal trainer, Bodybuilding, Physical therapy, Bank account, Puma.

Top brand affinities include Personal trainer, Bodybuilding, Physical therapy, with strongest over-indexing on Personal trainer (2.09× the country average).

Demographically, the Strength training audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Career Orientation, Mindfulness.

The typical Strength training fan in Colombia is balanced, around 33.1 years old, with strong Career Orientation tendencies and a notable affinity for Personal trainer.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Strength training profile in Colombia.

Audience size
2.2M
in Colombia
Gender
52.3%
47.7% male
Age
33.1
average years
Country rank
#738
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strength training fans

52.3% are female, 47.7% are male, average age 33.1.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Strength training audience in Colombia
MetricValue
Female52.3%
Male47.7%
Average age33.1
Estimated audience size2,223,133
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Strength training audience in Colombia
Age bracketShare%
16-1931%
20-2928%
30-3919%
40-4913%
50+9%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Strength training audience comes from Colombia.

Worldwide audience distribution share by country for Strength training
CountryShare
United States22.0%
Japan7.1%
China5.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strength training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strength training audience
#·InterestCategoryAffinity×
01Low-carbohydrate dietFood & Beverages2.22×
02Personal trainerSports2.09×
03Physical therapyBusiness & Career2.01×
04Diet foodFood & Beverages1.98×
05Gluten-free dietFood & Beverages1.96×
06BoxingSports1.89×
07BodybuildingSports1.81×
08Arnold SchwarzeneggerMovies & TV1.77×
09AerobicsSports1.68×
10Children's literatureLiterature1.66×
11PilatesSports1.64×
12Career developmentBusiness & Career1.60×
13ASICSFashion & Accessoires1.60×
14Under ArmourFashion & Accessoires1.56×
15Sun tanningBeauty & Wellness1.56×
16Sugar substituteFood & Beverages1.55×
17Bank accountBusiness & Career1.54×
18PumaFashion & Accessoires1.54×
19Tooth brushingHealth1.54×
20Electric bicycleCars & Mobility1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strength training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Strength training audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.52×
MindfulnessBALANCE1.49×
Sports ActivityPOWER1.34×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Strength training audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.54×
Need for SecurityCONSERVATISM0.63×
TraditionCONSERVATISM0.65×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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