A data profile of the people who buy, follow and care about Strength training in Colombia — modelled from more than twelve digital signal sources. Strength training has an estimated audience of 2,223,133 people in Colombia.
Strength training has an estimated audience of 2,223,133 people in Colombia. 52.3% are female, 47.7% are male, average age 33.1. Top brand affinities: Personal trainer, Bodybuilding, Physical therapy, Bank account, Puma.
Top brand affinities include Personal trainer, Bodybuilding, Physical therapy, with strongest over-indexing on Personal trainer (2.09× the country average).
Demographically, the Strength training audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The typical Strength training fan in Colombia is balanced, around 33.1 years old, with strong Career Orientation tendencies and a notable affinity for Personal trainer.
The key figures that characterise the Strength training profile in Colombia.
52.3% are female, 47.7% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 33.1 |
| Estimated audience size | 2,223,133 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Strength training audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
The strongest cross-interests of the Strength training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Low-carbohydrate diet | Food & Beverages | 2.22× | ||
| 02 | Personal trainer | Sports | 2.09× | ||
| 03 | Physical therapy | Business & Career | 2.01× | ||
| 04 | Diet food | Food & Beverages | 1.98× | ||
| 05 | Gluten-free diet | Food & Beverages | 1.96× | ||
| 06 | Boxing | Sports | 1.89× | ||
| 07 | Bodybuilding | Sports | 1.81× | ||
| 08 | Arnold Schwarzenegger | Movies & TV | 1.77× | ||
| 09 | Aerobics | Sports | 1.68× | ||
| 10 | Children's literature | Literature | 1.66× | ||
| 11 | Pilates | Sports | 1.64× | ||
| 12 | Career development | Business & Career | 1.60× | ||
| 13 | ASICS | Fashion & Accessoires | 1.60× | ||
| 14 | Under Armour | Fashion & Accessoires | 1.56× | ||
| 15 | Sun tanning | Beauty & Wellness | 1.56× | ||
| 16 | Sugar substitute | Food & Beverages | 1.55× | ||
| 17 | Bank account | Business & Career | 1.54× | ||
| 18 | Puma | Fashion & Accessoires | 1.54× | ||
| 19 | Tooth brushing | Health | 1.54× | ||
| 20 | Electric bicycle | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.52× | |
| Mindfulness | BALANCE | 1.49× | |
| Sports Activity | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.54× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Tradition | CONSERVATISM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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