A data profile of the people who buy, follow and care about Bodybuilding in Italy — modelled from more than twelve digital signal sources. Bodybuilding has an estimated audience of 4,532,962 people in Italy.
The average Bodybuilding fan in Italy is 41.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Motivation, Weight training, Strength training, with strongest over-indexing on Motivation (1.53× the country average).
Demographically, the Bodybuilding audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bodybuilding fan in Italy is balanced, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for Motivation.
The key figures that characterise the Bodybuilding profile in Italy.
45.0% are female, 55.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 41.8 |
| Estimated audience size | 4,532,962 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Bodybuilding audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.9% |
| Brazil | 4.4% |
Where the Bodybuilding audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~500K | 1.34× | |
| 02 | Puglia | ~400K | 1.32× | |
| 03 | Lombardy | ~1M | 1.21× | |
| 04 | Calabria | ~200K | 1.16× | |
| 05 | Trentino-Alto Adige/Südtirol | ~100K | 1.13× | |
| 06 | Lazio | ~600K | 1.12× | |
| 07 | Campania | ~600K | 1.12× | |
| 08 | Sardinia | ~100K | 1.04× | |
| 09 | Piedmont | ~300K | 1.02× | |
| 10 | Emilia-Romagna | ~400K | 0.99× | |
| 11 | Tuscany | ~300K | 0.98× | |
| 12 | Veneto | ~300K | 0.96× | |
| 13 | Marche | ~100K | 0.96× | |
| 14 | Abruzzo | ~90K | 0.94× | |
| 15 | Liguria | ~100K | 0.92× | |
| 16 | Friuli-Venezia Giulia | ~80K | 0.90× | |
| 17 | Umbria | ~70K | 0.90× | |
| 18 | Basilicata | ~40K | 0.89× | |
| 19 | Aosta Valley | ~10K | 0.86× | |
| 20 | Molise | ~20K | 0.85× |
The strongest cross-interests of the Bodybuilding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural bodybuilding | Sports | 2.19× | ||
| 02 | Muscle & Fitness | Sports | 1.79× | ||
| 03 | Weight training | Sports | 1.70× | ||
| 04 | Strength training | Sports | 1.66× | ||
| 05 | Men's Fitness | Sports | 1.66× | ||
| 06 | Makeup Tutorials | Beauty & Wellness | 1.64× | ||
| 07 | Emotional intelligence | Health | 1.64× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.60× | ||
| 09 | Long hair | Beauty & Wellness | 1.59× | ||
| 10 | Self-love | Health | 1.58× | ||
| 11 | Nail salon | Beauty & Wellness | 1.58× | ||
| 12 | Organic product | Food & Beverages | 1.56× | ||
| 13 | Dog lovers | Pets & Animals | 1.56× | ||
| 14 | Cat food | Pets & Animals | 1.56× | ||
| 15 | Nail art | Beauty & Wellness | 1.54× | ||
| 16 | Motivation | Business & Career | 1.53× | ||
| 17 | Twitch | Games | 1.53× | ||
| 18 | Personal trainer | Sports | 1.52× | ||
| 19 | Pedicure | Beauty & Wellness | 1.52× | ||
| 20 | Nail polish | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.27× | |
| Design Affinity | PREMIUM | 1.27× | |
| Pet Ownership | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Community Orientation | OPEN | 0.87× |
Bodybuilding has an estimated audience of 4,532,962 people in Italy, concentrated in Lombardy and Lazio.
45.0% of Bodybuilding fans are female, 55.0% are male, with an average age of 41.8 years.
Bodybuilding fans show strongest brand affinity for Motivation (1.53×), Weight training (1.7×), and Strength training (1.66×) over the country average.
Bodybuilding fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bodybuilding itself, the audience over-indexes on Weight training (1.7×), Strength training (1.66×), Nail art (1.54×), and Muscle & Fitness (1.79×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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