Rascasse Audience Intelligence

Bodybuilding Audience in United States

A data profile of the people who buy, follow and care about Bodybuilding in United States — modelled from more than twelve digital signal sources. Bodybuilding has an estimated audience of 18,624,526 people in United States.

#27among Sport in United States#1233among Topic in United States#120in Sports

The average Bodybuilding fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motivation, Strength training, Self-love, with strongest over-indexing on Motivation (1.54× the country average).

Demographically, the Bodybuilding audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bodybuilding fan in United States is balanced, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Motivation.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bodybuilding profile in United States.

Audience size
18.6M
in United States
Gender
48.4%♀
51.6% male
Age
39.9
average years
Country rank
#1793
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bodybuilding fans

48.4% are female, 51.6% are male, average age 39.9.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Bodybuilding audience in United States
MetricValue
Female48.4%
Male51.6%
Average age39.9
Estimated audience size18,624,526
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Bodybuilding audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3921%
40-4921%
50+21%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Bodybuilding audience comes from United States.

Worldwide audience distribution share by country for Bodybuilding
CountryShare
United States17.0%
India4.9%
Brazil4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bodybuilding audience in United States is strongest.

Fig. 05

Top regions by affinity

Bodybuilding fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~70K2.03×
02Iowa~200K1.28×
03Utah~200K1.22×
04Idaho~100K1.22×
05Virginia~500K1.17×
06New York~1M1.11×
07Oklahoma~200K1.10×
08California~2M1.07×
09Texas~1.5M1.07×
10Arizona~400K1.07×
11New Mexico~100K1.07×
12Florida~1.5M1.06×
13Kentucky~200K1.06×
14Nebraska~100K1.05×
15New Jersey~500K1.04×
16Missouri~300K1.03×
17South Carolina~300K1.03×
18Hawaii~80K1.02×
19Nevada~200K1.01×
20Kansas~100K1.01×
21Washington, District of Columbia~60K1.01×
22Washington~400K1.00×
23Louisiana~200K1.00×
24Oregon~200K0.99×
25Alaska~40K0.99×
26Arkansas~100K0.98×
27West Virginia~90K0.98×
28North Dakota~40K0.98×
29Ohio~600K0.97×
30Mississippi~100K0.97×
31Pennsylvania~600K0.96×
32Tennessee~400K0.96×
33Alabama~300K0.96×
34Colorado~300K0.95×
35Georgia~500K0.94×
36North Carolina~500K0.94×
37Michigan~500K0.94×
38Connecticut~200K0.93×
39Montana~50K0.93×
40Illinois~600K0.92×
41New Hampshire~70K0.91×
42South Dakota~40K0.91×
43Minnesota~200K0.90×
44Massachusetts~300K0.89×
45Indiana~300K0.88×
46Maryland~300K0.86×
47Rhode Island~50K0.86×
48Delaware~40K0.85×
49Maine~60K0.84×
50Wisconsin~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Bodybuilding, United States
0.80×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bodybuilding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bodybuilding audience
#·InterestCategoryAffinity×
01Bodybuilding & FitnessSports2.53×
02Muscle & FitnessSports2.16×
03Men's FitnessSports2.10×
04Self-loveHealth1.96×
05Makeup TutorialsBeauty & Wellness1.91×
06Millie Bobby BrownMovies & TV1.87×
07Curly HairBeauty & Wellness1.78×
08Anime conventionLiterature1.77×
09Hair ExtensionsBeauty & Wellness1.75×
10Strength trainingSports1.74×
11Anime and manga fandomLiterature1.71×
12LivemusicMusic & Radio1.65×
13Personal trainerSports1.64×
14Weight trainingSports1.61×
15BraidHome & Garden1.61×
16Lace wigBeauty & Wellness1.58×
17MotivationBusiness & Career1.54×
18Self careHealth1.53×
19StreetwearFashion & Accessoires1.53×
20Stranger ThingsMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bodybuilding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bodybuilding audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.21×
Design AffinityPREMIUM1.19×
MindfulnessBALANCE1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bodybuilding audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
Community OrientationOPEN0.70×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bodybuilding have in United States?

Bodybuilding has an estimated audience of 18,624,526 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bodybuilding fans?

48.4% of Bodybuilding fans are female, 51.6% are male, with an average age of 39.9 years.

03

Which brands do Bodybuilding fans like most?

Bodybuilding fans show strongest brand affinity for Motivation (1.54×), Strength training (1.74×), and Self-love (1.96×) over the country average.

04

Where do Bodybuilding fans live in United States?

Bodybuilding fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Bodybuilding fans also like?

Beyond Bodybuilding itself, the audience over-indexes on Strength training (1.74×), Self-love (1.96×), Men's Fitness (2.1×), and Muscle & Fitness (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Bodybuilding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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