Bodybuilding Audience in United States

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Bodybuilding has an estimated audience of 18,624,526 people in United States. 48.4% are female, 51.6% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Motivation, Strength training, Self-love, Men's Fitness, Muscle & Fitness.

The average Bodybuilding fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Motivation, Strength training, Self-love, with strongest over-indexing on Motivation (1.54× the country average). Demographically, the Bodybuilding audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Bodybuilding fans

Demographic split for Bodybuilding audience in United States
MetricValue
Female48.4%
Male51.6%
Average age39.9
Estimated audience size18,624,526

Audience persona

The typical Bodybuilding fan in United States is balanced, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Motivation.

Top regions in United States

Top regions ranked by reach for Bodybuilding in United States
RegionReachAffinity
California2,271,0761.11×
Texas1,817,1491.13×
Florida1,372,1451.09×
New York1,058,8451.02×
Illinois595,1970.96×
Pennsylvania593,0810.95×
Ohio582,8041.02×
Georgia562,2950.98×
Virginia556,2241.23×
North Carolina548,6050.98×
New Jersey538,9091.14×
Michigan476,8320.98×
Arizona428,9701.13×
Washington389,1821.04×
Tennessee376,1071.01×
Missouri329,5021.1×
Massachusetts328,5140.9×
Indiana306,7980.9×
Colorado296,5051.01×
South Carolina293,4851.05×
Maryland282,4970.88×
Kentucky253,5341.09×
Minnesota251,3570.94×
Alabama250,1050.96×
Louisiana244,3851.02×
Oklahoma224,2391.08×
Wisconsin221,0960.79×
Iowa217,0771.41×
Oregon215,8681.01×
Utah202,8801.22×
Nevada185,6221.03×
Connecticut174,9130.94×
Kansas148,0491.01×
Arkansas146,6010.96×
Mississippi143,1030.93×
Idaho120,4951.29×
Nebraska103,7341.11×
New Mexico101,3131.08×
West Virginia83,0160.96×
Hawaii81,6821.02×
New Hampshire62,2630.85×
Washington, District of Columbia60,5581.08×
Maine54,6700.82×
Rhode Island47,2510.8×
Montana45,3680.88×
Delaware38,6750.75×
South Dakota37,4690.87×
Alaska36,7490.92×
North Dakota35,2360.92×
Wyoming26,3450.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bodybuilding audience
BrandAffinityCategory
Motivation1.54×Business & Career
Strength training1.74×Sports
Self-love1.96×Health
Men's Fitness2.1×Sports
Muscle & Fitness2.16×Sports
Self care1.53×Health
Weight training1.61×Sports
Bodybuilding & Fitness2.53×Sports
Livemusic1.65×Music & Radio
Streetwear1.53×Fashion & Accessoires
Hair Extensions1.75×Beauty & Wellness
Curly Hair1.78×Beauty & Wellness
Anime convention1.77×Literature
Stranger Things1.52×Movies & TV
Makeup Tutorials1.91×Beauty & Wellness
Anime and manga fandom1.71×Literature
Braid1.61×Home & Garden
Lace wig1.58×Beauty & Wellness
Personal trainer1.64×Sports
Chewy1.57×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bodybuilding audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.64
ExtroversionTHRILL1.58
Sports ActivityPOWER1.46
MindfulnessBALANCE1.31
Design AffinityPREMIUM1.31
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Bodybuilding
CountryShare
United States17.0%
India4.9%
Brazil4.4%

See Bodybuilding audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Bodybuilding have in United States?

Bodybuilding has an estimated audience of 18,624,526 people in United States, concentrated in California and Texas.

What is the gender split and age of Bodybuilding fans?

48.4% of Bodybuilding fans are female, 51.6% are male, with an average age of 39.9 years.

Which brands do Bodybuilding fans like most?

Bodybuilding fans show strongest brand affinity for Motivation (1.54×), Strength training (1.74×), and Self-love (1.96×) over the country average.

Where do Bodybuilding fans live in United States?

Bodybuilding fans in United States are most concentrated in California (reach 2,271,076), Texas (reach 1,817,149), and Florida (reach 1,372,145). These three regions account for the largest share of the active audience.

What other brands do Bodybuilding fans also like?

Beyond Bodybuilding itself, the audience over-indexes on Strength training (1.74×), Self-love (1.96×), Men's Fitness (2.1×), and Muscle & Fitness (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.