A data profile of the people who buy, follow and care about Bodybuilding in India — modelled from more than twelve digital signal sources. Bodybuilding has an estimated audience of 5,363,676 people in India.
The average Bodybuilding fan in India is 32.9 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Health & wellness, Weight training, Men's Fitness, with strongest over-indexing on Health & wellness (1.55× the country average).
Demographically, the Bodybuilding audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Bodybuilding fan in India is more male, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Health & wellness.
The key figures that characterise the Bodybuilding profile in India.
20.6% are female, 79.4% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 32.9 |
| Estimated audience size | 5,363,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Bodybuilding audience comes from India.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.9% |
| Brazil | 4.4% |
Where the Bodybuilding audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uttar Pradesh | ~300K | 1.33× | |
| 02 | Madhya Pradesh | ~100K | 1.33× | |
| 03 | Punjab (region) | ~90K | 1.31× | |
| 04 | Assam | ~70K | 1.29× | |
| 05 | Maharashtra | ~300K | 1.25× | |
| 06 | Haryana | ~90K | 1.24× | |
| 07 | Tripura | ~9K | 1.24× | |
| 08 | Uttarakhand | ~30K | 1.21× | |
| 09 | Odisha | ~70K | 1.14× | |
| 10 | Rajasthan | ~100K | 1.13× | |
| 11 | Goa | ~6K | 1.09× | |
| 12 | Bihar | ~100K | 1.07× | |
| 13 | Chhattisgarh | ~40K | 1.06× | |
| 14 | Manipur | ~7K | 1.06× | |
| 15 | West Bengal | ~200K | 1.01× | |
| 16 | Jharkhand | ~50K | 1.01× | |
| 17 | Himachal Pradesh | ~20K | 0.94× | |
| 18 | Arunachal Pradesh | ~3K | 0.92× | |
| 19 | Tamil Nadu | ~100K | 0.90× | |
| 20 | Nagaland | ~3K | 0.90× | |
| 21 | Sikkim | ~2K | 0.90× | |
| 22 | Karnataka | ~100K | 0.88× | |
| 23 | Gujarat | ~100K | 0.87× | |
| 24 | Jammu and Kashmir | ~20K | 0.85× | |
| 25 | Mizoram | ~3K | 0.82× | |
| 26 | Meghalaya | ~4K | 0.80× | |
| 27 | Kerala | ~60K | 0.75× | |
| 28 | Telangana | ~60K | 0.75× | |
| 29 | Andhra Pradesh | ~40K | 0.65× |
The strongest cross-interests of the Bodybuilding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bodybuilding & Fitness | Sports | 2.24× | ||
| 02 | CrossFit | Sports | 2.05× | ||
| 03 | Muscle & Fitness | Sports | 1.99× | ||
| 04 | Men's Fitness | Sports | 1.88× | ||
| 05 | Natural bodybuilding | Sports | 1.88× | ||
| 06 | Female bodybuilding | Sports | 1.84× | ||
| 07 | Weight training | Sports | 1.79× | ||
| 08 | Women's empowerment | Politics & Society | 1.77× | ||
| 09 | Ronnie Coleman | Sports | 1.76× | ||
| 10 | MuscleBlaze | Sports | 1.73× | ||
| 11 | GNC (store) | Shopping | 1.71× | ||
| 12 | Personal trainer | Sports | 1.70× | ||
| 13 | General fitness training | Sports | 1.64× | ||
| 14 | High-intensity interval training | Sports | 1.62× | ||
| 15 | Push-up | Sports | 1.60× | ||
| 16 | Strength training | Sports | 1.59× | ||
| 17 | Barbell | Sports | 1.58× | ||
| 18 | Running | Sports | 1.57× | ||
| 19 | Health & wellness | Health | 1.55× | ||
| 20 | Fitness and figure competition | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.12× | |
| Extroversion | THRILL | 1.04× | |
| Sports Activity | POWER | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Convenience Orientation | PREMIUM | 0.77× | |
| Urban Lifestyle | OPEN | 0.79× |
Bodybuilding has an estimated audience of 5,363,676 people in India, concentrated in Uttar Pradesh and Maharashtra.
20.6% of Bodybuilding fans are female, 79.4% are male, with an average age of 32.9 years.
Bodybuilding fans show strongest brand affinity for Health & wellness (1.55×), Weight training (1.79×), and Men's Fitness (1.88×) over the country average.
Bodybuilding fans in India are most concentrated in Uttar Pradesh (reach ~300K), Maharashtra (reach ~300K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Bodybuilding itself, the audience over-indexes on Weight training (1.79×), Men's Fitness (1.88×), Muscle & Fitness (1.99×), and CrossFit (2.05×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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