A data profile of the people who buy, follow and care about Calorie in Australia — modelled from more than twelve digital signal sources. Calorie has an estimated audience of 2,091,728 people in Australia.
Calorie has an estimated audience of 2,091,728 people in Australia. 72.5% are female, 27.5% are male, average age 43.6. Top brand affinities: Aldi, Organic food, Diet food, Real property, MyFitnessPal.
Top brand affinities include Aldi, Organic food, Diet food, with strongest over-indexing on Aldi (1.75× the country average).
Demographically, the Calorie audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Calorie fan in Australia is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Calorie profile in Australia.
72.5% are female, 27.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 43.6 |
| Estimated audience size | 2,091,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Calorie audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 6.2% |
| Taiwan | 4.1% |
The strongest cross-interests of the Calorie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet food | Food & Beverages | 2.96× | ||
| 02 | MyFitnessPal | Sports | 2.84× | ||
| 03 | Fasting | Health | 2.67× | ||
| 04 | Krispy Kreme | Food & Beverages | 2.62× | ||
| 05 | Sugar substitute | Food & Beverages | 2.50× | ||
| 06 | Low-carbohydrate diet | Food & Beverages | 2.45× | ||
| 07 | Smoothie | Food & Beverages | 2.21× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 2.09× | ||
| 09 | Microwave oven | Home & Garden | 1.93× | ||
| 10 | Blanket | Home & Garden | 1.79× | ||
| 11 | Savers | Shopping | 1.79× | ||
| 12 | Aldi | Shopping | 1.75× | ||
| 13 | Ice cream | Food & Beverages | 1.60× | ||
| 14 | Organic food | Food & Beverages | 1.59× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 1.58× | ||
| 16 | Gluten-free diet | Food & Beverages | 1.56× | ||
| 17 | Personal trainer | Sports | 1.53× | ||
| 18 | Real property | Home & Garden | 1.51× | ||
| 19 | Snack food | Food & Beverages | 1.51× | ||
| 20 | Alternative medicine | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Tradition | CONSERVATISM | 1.34× | |
| Healthy Lifestyle | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.87× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Travelling | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Calorie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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