A data profile of the people who buy, follow and care about Personal trainer in Ireland — modelled from more than twelve digital signal sources. Personal trainer has an estimated audience of 681,797 people in Ireland.
Personal trainer has an estimated audience of 681,797 people in Ireland. 59.4% are female, 40.6% are male, average age 40.3. Top brand affinities: Metabolism, Aerobic exercise, High-intensity interval training, Stretching, Treadmill.
Top brand affinities include Metabolism, Aerobic exercise, High-intensity interval training, with strongest over-indexing on Metabolism (1.56× the country average).
Demographically, the Personal trainer audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Patriotism.
The typical Personal trainer fan in Ireland is more female, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Metabolism.
The key figures that characterise the Personal trainer profile in Ireland.
59.4% are female, 40.6% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 40.3 |
| Estimated audience size | 681,797 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 26% | |
| 40-49 | 26% | |
| 50+ | 16% |
of the worldwide Personal trainer audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.0% |
| Italy | 7.0% |
| United Kingdom | 6.1% |
The strongest cross-interests of the Personal trainer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-intensity interval training | Sports | 1.77× | ||
| 02 | Stretching | Sports | 1.77× | ||
| 03 | Bodyweight exercise | Sports | 1.75× | ||
| 04 | Kettlebell | Sports | 1.70× | ||
| 05 | Fitness boot camp | Sports | 1.69× | ||
| 06 | Push-up | Sports | 1.68× | ||
| 07 | Calisthenics | Sports | 1.68× | ||
| 08 | Aerobic exercise | Sports | 1.64× | ||
| 09 | Natural bodybuilding | Sports | 1.63× | ||
| 10 | Dumbbell | Sports | 1.60× | ||
| 11 | Barbell | Sports | 1.58× | ||
| 12 | Metabolism | Health | 1.56× | ||
| 13 | Squat (exercise) | Sports | 1.56× | ||
| 14 | General fitness training | Sports | 1.55× | ||
| 15 | Asana | Technology & Electronics | 1.55× | ||
| 16 | Bodybuilding & Fitness | Sports | 1.53× | ||
| 17 | Olympic weightlifting | Sports | 1.52× | ||
| 18 | Treadmill | Sports | 1.51× | ||
| 19 | Hip | Health | 1.51× | ||
| 20 | Pilates | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.22× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Travelling | THRILL | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Travelling | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Personal trainer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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