A data profile of the people who buy, follow and care about Doll in Australia — modelled from more than twelve digital signal sources. Doll has an estimated audience of 1,920,064 people in Australia.
Doll has an estimated audience of 1,920,064 people in Australia. 69.8% are female, 30.2% are male, average age 39.6. Top brand affinities: Do it yourself (DIY), Toys, Peter Alexander, Aldi, Wikipedia.
Top brand affinities include Do it yourself (DIY), Toys, Peter Alexander, with strongest over-indexing on Do it yourself (DIY) (1.65× the country average).
Demographically, the Doll audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Doll fan in Australia is more female, around 39.6 years old, with strong Extroversion tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Doll profile in Australia.
69.8% are female, 30.2% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 39.6 |
| Estimated audience size | 1,920,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 23% |
of the worldwide Doll audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 9.9% |
| China | 5.1% |
The strongest cross-interests of the Doll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbie | Kids & Family | 3.86× | ||
| 02 | Teddy bear | Kids & Family | 3.06× | ||
| 03 | Millie Bobby Brown | Movies & TV | 2.41× | ||
| 04 | Wikipedia | Internet & Social Media | 1.96× | ||
| 05 | Disneyland | Travel & Leisure | 1.88× | ||
| 06 | Lego | Kids & Family | 1.87× | ||
| 07 | Natural skin care | Beauty & Wellness | 1.76× | ||
| 08 | Cupcake | Food & Beverages | 1.74× | ||
| 09 | Blanket | Home & Garden | 1.71× | ||
| 10 | Knitting | Home & Garden | 1.70× | ||
| 11 | Child care | Kids & Family | 1.69× | ||
| 12 | Board games | Games | 1.67× | ||
| 13 | Toys | Games | 1.66× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.65× | ||
| 15 | Etsy | Fashion & Accessoires | 1.63× | ||
| 16 | Kindergarten | Kids & Family | 1.58× | ||
| 17 | Peter Alexander | Music & Radio | 1.57× | ||
| 18 | Weaving | Fashion & Accessoires | 1.54× | ||
| 19 | Aldi | Shopping | 1.50× | ||
| 20 | Mother's Day | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.47× | |
| Tradition | CONSERVATISM | 1.31× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Travelling | THRILL | 0.85× | |
| Urban Lifestyle | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Doll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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