A data profile of the people who buy, follow and care about Doll in Poland — modelled from more than twelve digital signal sources. Doll has an estimated audience of 1,347,081 people in Poland.
Doll has an estimated audience of 1,347,081 people in Poland. 78.6% are female, 21.4% are male, average age 36.0. Top brand affinities: PUDELEK, Pepco, Castorama, Toys, Waxing.
Top brand affinities include PUDELEK, Pepco, Castorama, with strongest over-indexing on PUDELEK (2.53× the country average).
Demographically, the Doll audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Doll fan in Poland is more female, around 36.0 years old, with strong Convenience Orientation tendencies and a notable affinity for PUDELEK.
The key figures that characterise the Doll profile in Poland.
78.6% are female, 21.4% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 36.0 |
| Estimated audience size | 1,347,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Doll audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 9.9% |
| China | 5.1% |
The strongest cross-interests of the Doll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbie | Kids & Family | 3.57× | ||
| 02 | Waxing | Beauty & Wellness | 3.33× | ||
| 03 | PUDELEK | News | 2.53× | ||
| 04 | Deichmann | Shopping | 2.22× | ||
| 05 | Child care | Kids & Family | 2.08× | ||
| 06 | Lego | Kids & Family | 2.00× | ||
| 07 | Permanent makeup | Beauty & Wellness | 1.93× | ||
| 08 | Rossmann | Shopping | 1.82× | ||
| 09 | Black Red White | Home & Garden | 1.73× | ||
| 10 | Toys | Games | 1.72× | ||
| 11 | Flower | Home & Garden | 1.69× | ||
| 12 | Kindergarten | Kids & Family | 1.69× | ||
| 13 | Pepco | Fashion & Accessoires | 1.65× | ||
| 14 | Castorama | Shopping | 1.62× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.59× | ||
| 16 | PKO Bank Polski | Business & Career | 1.58× | ||
| 17 | Electronics | Technology & Electronics | 1.56× | ||
| 18 | Empik | Shopping | 1.51× | ||
| 19 | Leroy Merlin | Shopping | 1.51× | ||
| 20 | Kaufland | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.64× | |
| Spirituality | BALANCE | 1.50× | |
| Creativity | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.93× | |
| Social Media Usage | JOY | 0.97× | |
| Mindfulness | BALANCE | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Doll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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