A data profile of the people who buy, follow and care about Playground in United Kingdom — modelled from more than twelve digital signal sources. Playground has an estimated audience of 3,768,166 people in United Kingdom.
The average Playground fan in United Kingdom is 44.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Play (activity), The Works, Mecca Bingo, with strongest over-indexing on Play (activity) (1.6× the country average).
Demographically, the Playground audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Playground fan in United Kingdom is more female, around 44.4 years old, with strong Extroversion tendencies and a notable affinity for Play (activity).
The key figures that characterise the Playground profile in United Kingdom.
70.6% are female, 29.4% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 44.4 |
| Estimated audience size | 3,768,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Playground audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 15.8% |
| Italy | 4.8% |
Where the Playground audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~800K | 1.60× | |
| 02 | South East | ~800K | 1.51× | |
| 03 | South West | ~400K | 1.43× | |
| 04 | Scotland | ~400K | 1.32× | |
| 05 | East of England | ~400K | 1.25× | |
| 06 | Wales | ~300K | 1.22× | |
| 07 | East Midlands | ~200K | 0.86× | |
| 08 | Northern Ireland | ~90K | 0.82× | |
| 09 | North West | ~300K | 0.81× | |
| 10 | England | ~2.5M | 0.66× | |
| 11 | Yorkshire and the Humber | ~200K | 0.61× | |
| 12 | West Midlands | ~80K | 0.47× | |
| 13 | North East | ~70K | 0.47× |
The strongest cross-interests of the Playground audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drive-in theater | Movies & TV | 2.91× | ||
| 02 | Will Smith | Movies & TV | 2.03× | ||
| 03 | The Works | Shopping | 1.98× | ||
| 04 | Trampoline | Sports | 1.88× | ||
| 05 | JoJo Siwa | Movies & TV | 1.77× | ||
| 06 | George at Asda | Shopping | 1.76× | ||
| 07 | Adventure park | Kids & Family | 1.71× | ||
| 08 | Smyths Toys Superstores | Shopping | 1.67× | ||
| 09 | Mecca Bingo | Games | 1.64× | ||
| 10 | Holiday Park, Germany | Travel & Leisure | 1.63× | ||
| 11 | Play (activity) | Travel & Leisure | 1.60× | ||
| 12 | Kindergarten | Kids & Family | 1.56× | ||
| 13 | Baby powder | Kids & Family | 1.56× | ||
| 14 | Balloon | Travel & Leisure | 1.54× | ||
| 15 | Leisure centre | Travel & Leisure | 1.54× | ||
| 16 | Hoseasons | Travel & Leisure | 1.53× | ||
| 17 | The Entertainer | Movies & TV | 1.53× | ||
| 18 | Tombola (bingo company) | Games | 1.53× | ||
| 19 | white company | Home & Garden | 1.52× | ||
| 20 | Babywearing | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.20× | |
| Creativity | OPEN | 1.14× | |
| Community Orientation | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Mindfulness | BALANCE | 0.87× |
Playground has an estimated audience of 3,768,166 people in United Kingdom, concentrated in England and Greater London.
70.6% of Playground fans are female, 29.4% are male, with an average age of 44.4 years.
Playground fans show strongest brand affinity for Play (activity) (1.6×), The Works (1.98×), and Mecca Bingo (1.64×) over the country average.
Playground fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~800K), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Playground itself, the audience over-indexes on The Works (1.98×), Mecca Bingo (1.64×), Trampoline (1.88×), and Hoseasons (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Playground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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