Playground Audience in Germany
Playground has an estimated audience of 2,547,277 people in Germany. 66.7% are female, 33.3% are male, average age 39.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Rossmann, Discount stores, Gala, Deichmann, Tchibo.
The average Playground fan in Germany is 39.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Rossmann, Discount stores, Gala, with strongest over-indexing on Rossmann (2.4× the country average). Demographically, the Playground audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Touchpoint
Demographics of Playground fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 39.9 |
| Estimated audience size | 2,547,277 |
Audience persona
The typical Playground fan in Germany is more female, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 521,050 | 1.27× |
| Nordrhein-Westfalen | 468,250 | 0.84× |
| Baden-Württemberg | 430,448 | 1.24× |
| Niedersachsen | 232,920 | 0.94× |
| Hessen | 179,633 | 0.93× |
| Berlin | 159,391 | 1.4× |
| Sachsen | 140,564 | 1.13× |
| Rheinland-Pfalz | 137,747 | 1.08× |
| Schleswig-Holstein | 102,868 | 1.12× |
| Brandenburg | 80,073 | 1.01× |
| Hamburg | 60,304 | 1.05× |
| Thüringen | 54,316 | 0.84× |
| Sachsen-Anhalt | 52,367 | 0.79× |
| Mecklenburg-Vorpommern | 44,171 | 0.91× |
| Saarland | 21,577 | 0.69× |
| Bremen | 16,643 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.4× | Shopping |
| Discount stores | 1.83× | Shopping |
| Gala | 2.2× | News |
| Deichmann | 2.36× | Shopping |
| Tchibo | 2.68× | Shopping |
| Family | 1.7× | Kids & Family |
| C&A | 2.44× | Shopping |
| Cosmetics | 1.61× | Beauty & Wellness |
| Kaufland | 1.7× | Shopping |
| Motherhood | 2.25× | Kids & Family |
| Barbie | 2.02× | Movies & TV |
| Child | 1.93× | Kids & Family |
| Netto Marken-Discount | 1.68× | Shopping |
| Hotels | 1.64× | Travel & Leisure |
| Furniture | 1.52× | Home & Garden |
| Dresses | 2.03× | Fashion & Accessoires |
| Gute Zeiten, schlechte Zeiten | 2.25× | Movies & TV |
| Children's clothing | 2.39× | Fashion & Accessoires |
| Parenting | 1.96× | Kids & Family |
| REWE | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.84 |
| Family Orientation | CONSERVATISM | 1.53 |
| Design Affinity | PREMIUM | 1.37 |
| Early Adopter Mentality | POWER | 1.34 |
| DIY Mentality | THRILL | 1.3 |
| Urban Lifestyle | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 15.8% |
| Italy | 4.8% |
See Playground audiences in other countries
More Kids & Family audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Playground have in Germany?
Playground has an estimated audience of 2,547,277 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Playground fans?
66.7% of Playground fans are female, 33.3% are male, with an average age of 39.9 years.
Which brands do Playground fans like most?
Playground fans show strongest brand affinity for Rossmann (2.4×), Discount stores (1.83×), and Gala (2.2×) over the country average.
Where do Playground fans live in Germany?
Playground fans in Germany are most concentrated in Bayern (reach 521,050), Nordrhein-Westfalen (reach 468,250), and Baden-Württemberg (reach 430,448). These three regions account for the largest share of the active audience.
What other brands do Playground fans also like?
Beyond Playground itself, the audience over-indexes on Discount stores (1.83×), Gala (2.2×), Deichmann (2.36×), and Tchibo (2.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Playground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.