Rascasse Audience Intelligence

Playground Audience in Germany

A data profile of the people who buy, follow and care about Playground in Germany — modelled from more than twelve digital signal sources. Playground has an estimated audience of 2,547,277 people in Germany.

#72among Touchpoint in Germany#77in Kids & Family

The average Playground fan in Germany is 39.9 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Rossmann, Discount stores, Deichmann, with strongest over-indexing on Rossmann (2.4× the country average).

Demographically, the Playground audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Playground fan in Germany is more female, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.

Category: Kids & Family · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Playground profile in Germany.

Audience size
2.5M
in Germany
Gender
66.7%♀
33.3% male
Age
39.9
average years
Country rank
#2592
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Playground fans

66.7% are female, 33.3% are male, average age 39.9.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Playground audience in Germany
MetricValue
Female66.7%
Male33.3%
Average age39.9
Estimated audience size2,547,277
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Playground audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3926%
40-4922%
50+18%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Playground audience comes from Germany.

Worldwide audience distribution share by country for Playground
CountryShare
United States16.2%
Japan15.8%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Playground audience in Germany is strongest.

Fig. 05

Top regions by affinity

Playground fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.43×
02Bayern~500K1.29×
03Schleswig-Holstein~100K1.26×
04Mecklenburg-Vorpommern~60K1.16×
05Baden-Württemberg~400K1.15×
06Rheinland-Pfalz~100K1.11×
07Brandenburg~80K1.07×
08Sachsen~100K1.01×
09Hamburg~50K0.95×
10Niedersachsen~200K0.88×
11Hessen~200K0.84×
12Saarland~30K0.84×
13Sachsen-Anhalt~50K0.80×
14Thüringen~50K0.80×
15Bremen~20K0.78×
16Nordrhein-Westfalen~400K0.77×
Fig. 06

Affinity by region

Affinity by region — Playground, Germany
0.77×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Playground audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Playground audience
#·InterestCategoryAffinity×
01TchiboShopping2.68×
02C&AShopping2.44×
03RossmannShopping2.40×
04Children's clothingFashion & Accessoires2.39×
05DeichmannShopping2.36×
06MotherhoodKids & Family2.25×
07Gute Zeiten, schlechte ZeitenMovies & TV2.25×
08DressesFashion & Accessoires2.03×
09ParentingKids & Family1.96×
10ChildKids & Family1.93×
11Discount storesShopping1.83×
12FamilyKids & Family1.70×
13KauflandShopping1.70×
14Netto Marken-DiscountShopping1.68×
15HotelsTravel & Leisure1.64×
16CosmeticsBeauty & Wellness1.61×
17JewelryFashion & Accessoires1.61×
18FurnitureHome & Garden1.52×
19Do it yourself (DIY)Home & Garden1.52×
20REWEShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Playground audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Playground audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.74×
CreativityOPEN1.56×
Price SensitivityPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Playground audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
MindfulnessBALANCE1.00×
Early Adopter MentalityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Playground have in Germany?

Playground has an estimated audience of 2,547,277 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Playground fans?

66.7% of Playground fans are female, 33.3% are male, with an average age of 39.9 years.

03

Which brands do Playground fans like most?

Playground fans show strongest brand affinity for Rossmann (2.4×), Discount stores (1.83×), and Deichmann (2.36×) over the country average.

04

Where do Playground fans live in Germany?

Playground fans in Germany are most concentrated in Bayern (reach ~500K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Playground fans also like?

Beyond Playground itself, the audience over-indexes on Discount stores (1.83×), Deichmann (2.36×), Tchibo (2.68×), and Family (1.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Playground audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Playground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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