A data profile of the people who buy, follow and care about Playground in Italy — modelled from more than twelve digital signal sources. Playground has an estimated audience of 4,173,706 people in Italy.
The average Playground fan in Italy is 43.1 years old, more female, and lives primarily in Lazio.
The audience is concentrated in Lazio, Campania, Lombardy.
Top brand affinities include Consumer electronics, Pets, Baby-led weaning, with strongest over-indexing on Consumer electronics (1.51× the country average).
Demographically, the Playground audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Playground fan in Italy is more female, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the Playground profile in Italy.
62.7% are female, 37.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 43.1 |
| Estimated audience size | 4,173,706 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 30% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Playground audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 15.8% |
| Italy | 4.8% |
Where the Playground audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~400K | 5.11× | |
| 02 | Tuscany | ~600K | 2.01× | |
| 03 | Lazio | ~700K | 1.44× | |
| 04 | Sardinia | ~200K | 1.38× | |
| 05 | Campania | ~600K | 1.30× | |
| 06 | Aosta Valley | ~10K | 1.29× | |
| 07 | Veneto | ~400K | 1.18× | |
| 08 | Liguria | ~100K | 1.18× | |
| 09 | Friuli-Venezia Giulia | ~90K | 1.17× | |
| 10 | Sicilia | ~400K | 1.05× | |
| 11 | Umbria | ~60K | 0.85× | |
| 12 | Lombardy | ~600K | 0.80× | |
| 13 | Puglia | ~200K | 0.80× | |
| 14 | Emilia-Romagna | ~200K | 0.72× | |
| 15 | Molise | ~10K | 0.68× | |
| 16 | Piedmont | ~200K | 0.61× | |
| 17 | Basilicata | ~20K | 0.60× | |
| 18 | Marche | ~50K | 0.49× | |
| 19 | Abruzzo | ~40K | 0.49× | |
| 20 | Calabria | ~60K | 0.47× |
The strongest cross-interests of the Playground audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toy store | Kids & Family | 9.49× | ||
| 02 | Baby-led weaning | Technology & Electronics | 9.45× | ||
| 03 | Toy block | Topic | 9.20× | ||
| 04 | Picture book | Literature | 7.38× | ||
| 05 | Toy library | Kids & Family | 4.30× | ||
| 06 | Son | Kids & Family | 4.19× | ||
| 07 | Barbie | Movies & TV | 2.76× | ||
| 08 | Doll | Kids & Family | 2.49× | ||
| 09 | Pregnancy | Kids & Family | 2.30× | ||
| 10 | Toddler | Kids & Family | 2.25× | ||
| 11 | Play (activity) | Travel & Leisure | 2.24× | ||
| 12 | Acqua & Sapone | Beauty & Wellness | 2.24× | ||
| 13 | Primary education | Kids & Family | 2.18× | ||
| 14 | Childbirth | Kids & Family | 1.90× | ||
| 15 | TEZENIS | Fashion & Accessoires | 1.65× | ||
| 16 | Pets | Pets & Animals | 1.59× | ||
| 17 | Theme parks | Travel & Leisure | 1.53× | ||
| 18 | OVS | Fashion & Accessoires | 1.53× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.51× | ||
| 20 | Childhood | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.24× | |
| Price Sensitivity | PREMIUM | 1.21× | |
| Pet Ownership | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.77× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Early Adopter Mentality | POWER | 0.83× |
Playground has an estimated audience of 4,173,706 people in Italy, concentrated in Lazio and Campania.
62.7% of Playground fans are female, 37.3% are male, with an average age of 43.1 years.
Playground fans show strongest brand affinity for Consumer electronics (1.51×), Pets (1.59×), and Baby-led weaning (9.45×) over the country average.
Playground fans in Italy are most concentrated in Lazio (reach ~700K), Campania (reach ~600K), and Lombardy (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Playground itself, the audience over-indexes on Pets (1.59×), Baby-led weaning (9.45×), Barbie (2.76×), and Toy block (9.2×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Playground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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