A data profile of the people who buy, follow and care about Playground in Spain — modelled from more than twelve digital signal sources. Playground has an estimated audience of 2,282,880 people in Spain.
The average Playground fan in Spain is 41.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Canary Islands.
Top brand affinities include Carrefour, Sun, Carrefour Express, with strongest over-indexing on Carrefour (1.63× the country average).
Demographically, the Playground audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Playground fan in Spain is more female, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Carrefour.
The key figures that characterise the Playground profile in Spain.
62.0% are female, 38.0% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 41.7 |
| Estimated audience size | 2,282,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Playground audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 15.8% |
| Italy | 4.8% |
Where the Playground audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~400K | 3.82× | |
| 02 | Balearic Islands | ~200K | 2.94× | |
| 03 | Catalonia | ~800K | 1.91× | |
| 04 | Andalusia | ~700K | 1.50× | |
| 05 | Comunidad Valenciana | ~300K | 1.36× | |
| 06 | Community of Madrid | ~300K | 0.76× | |
| 07 | Region of Murcia | ~60K | 0.71× | |
| 08 | La Rioja | ~10K | 0.71× | |
| 09 | Cantabria | ~20K | 0.61× | |
| 10 | Navarre | ~20K | 0.60× | |
| 11 | Galicia | ~60K | 0.57× | |
| 12 | Basque Autonomous Country | ~50K | 0.57× | |
| 13 | Extremadura | ~30K | 0.54× | |
| 14 | Principality of Asturias | ~30K | 0.53× | |
| 15 | Aragon | ~30K | 0.51× | |
| 16 | Castile and León | ~50K | 0.46× | |
| 17 | Castilla-La Mancha | ~40K | 0.46× |
The strongest cross-interests of the Playground audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DeFacto | Fashion & Accessoires | 9.96× | ||
| 02 | Toy block | Topic | 6.04× | ||
| 03 | Bodrum | Travel & Leisure | 3.82× | ||
| 04 | Istanbul | Travel & Leisure | 2.27× | ||
| 05 | Kiabi | Fashion & Accessoires | 2.06× | ||
| 06 | Doll | Kids & Family | 2.03× | ||
| 07 | Childbirth | Kids & Family | 1.98× | ||
| 08 | Play (activity) | Travel & Leisure | 1.89× | ||
| 09 | Living room | Home & Garden | 1.69× | ||
| 10 | Hypermarket | Shopping | 1.65× | ||
| 11 | Bed | Home & Garden | 1.64× | ||
| 12 | Carrefour | Shopping | 1.63× | ||
| 13 | Skirt | Fashion & Accessoires | 1.60× | ||
| 14 | Sun | Travel & Leisure | 1.56× | ||
| 15 | Carrefour Express | Shopping | 1.56× | ||
| 16 | women'secret | Fashion & Accessoires | 1.56× | ||
| 17 | Supermarket | Shopping | 1.54× | ||
| 18 | Children's clothing | Fashion & Accessoires | 1.54× | ||
| 19 | Lodging | Travel & Leisure | 1.54× | ||
| 20 | Zara Home | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.52× | |
| Creativity | OPEN | 1.26× | |
| Community Orientation | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Urban Lifestyle | OPEN | 0.95× | |
| Patriotism | CONSERVATISM | 0.95× |
Playground has an estimated audience of 2,282,880 people in Spain, concentrated in Catalonia and Andalusia.
62.0% of Playground fans are female, 38.0% are male, with an average age of 41.7 years.
Playground fans show strongest brand affinity for Carrefour (1.63×), Sun (1.56×), and Carrefour Express (1.56×) over the country average.
Playground fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~700K), and Canary Islands (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Playground itself, the audience over-indexes on Sun (1.56×), Carrefour Express (1.56×), Childbirth (1.98×), and DeFacto (9.96×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Playground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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