A data profile of the people who buy, follow and care about Botany in Australia — modelled from more than twelve digital signal sources. Botany has an estimated audience of 3,375,333 people in Australia.
Botany has an estimated audience of 3,375,333 people in Australia. 71.5% are female, 28.5% are male, average age 44.0. Top brand affinities: Aldi, Flower, Wikipedia, Non-alcoholic beverage, Real property.
Top brand affinities include Aldi, Flower, Wikipedia, with strongest over-indexing on Aldi (1.56× the country average).
Demographically, the Botany audience skews more female with an average age of 44.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Botany fan in Australia is more female, around 44.0 years old, with strong DIY Mentality tendencies and a notable affinity for Aldi.
The key figures that characterise the Botany profile in Australia.
71.5% are female, 28.5% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 44.0 |
| Estimated audience size | 3,375,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Botany audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 6.5% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Botany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Botanical garden | Home & Garden | 2.57× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.24× | ||
| 03 | Employment agency | Business & Career | 2.03× | ||
| 04 | Forestry | Home & Garden | 1.95× | ||
| 05 | Garden furniture | Home & Garden | 1.86× | ||
| 06 | Blanket | Home & Garden | 1.83× | ||
| 07 | Herbalism | Health | 1.82× | ||
| 08 | Wikipedia | Internet & Social Media | 1.76× | ||
| 09 | ABC | Movies & TV | 1.74× | ||
| 10 | Hardware store | Home & Garden | 1.73× | ||
| 11 | Cappuccino | Food & Beverages | 1.71× | ||
| 12 | Nicole Kidman | Movies & TV | 1.62× | ||
| 13 | Weaving | Fashion & Accessoires | 1.61× | ||
| 14 | Aldi | Shopping | 1.56× | ||
| 15 | Flower | Home & Garden | 1.56× | ||
| 16 | Koala | Pets & Animals | 1.56× | ||
| 17 | Real property | Home & Garden | 1.54× | ||
| 18 | Father's Day | Kids & Family | 1.54× | ||
| 19 | Microwave oven | Home & Garden | 1.54× | ||
| 20 | Innovation | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.46× | |
| Design Affinity | PREMIUM | 1.37× | |
| Tradition | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.86× | |
| Travelling | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Botany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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