A data profile of the people who buy, follow and care about Botany in India — modelled from more than twelve digital signal sources. Botany has an estimated audience of 4,919,749 people in India.
Botany has an estimated audience of 4,919,749 people in India. 32.5% are female, 67.5% are male, average age 34.6. Top brand affinities: Psychology, Habitat, Flower, Vegetable, Instant messaging.
Top brand affinities include Psychology, Habitat, Flower, with strongest over-indexing on Psychology (1.89× the country average).
Demographically, the Botany audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Botany fan in India is more male, around 34.6 years old, with strong Quality Awareness tendencies and a notable affinity for Psychology.
The key figures that characterise the Botany profile in India.
32.5% are female, 67.5% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 34.6 |
| Estimated audience size | 4,919,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Botany audience comes from India.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 6.5% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Botany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Botanical garden | Home & Garden | 7.44× | ||
| 02 | Habitat | Shopping | 7.12× | ||
| 03 | Bonsai | Home & Garden | 5.01× | ||
| 04 | Horticulture | Home & Garden | 4.06× | ||
| 05 | Forestry | Home & Garden | 4.05× | ||
| 06 | Political science | Business & Career | 2.56× | ||
| 07 | Cabinetry | Home & Garden | 2.24× | ||
| 08 | Flower | Home & Garden | 2.22× | ||
| 09 | Leather | Fashion & Accessoires | 2.17× | ||
| 10 | Genetics | Kids & Family | 2.13× | ||
| 11 | Real property | Home & Garden | 2.12× | ||
| 12 | Vegetable | Food & Beverages | 2.11× | ||
| 13 | Pizza | Food & Beverages | 2.11× | ||
| 14 | Videography | Internet & Social Media | 2.03× | ||
| 15 | GitHub | Internet & Social Media | 1.93× | ||
| 16 | Psychology | Business & Career | 1.89× | ||
| 17 | Lodging | Travel & Leisure | 1.82× | ||
| 18 | Refrigerator | Home & Garden | 1.68× | ||
| 19 | Instant messaging | Internet & Social Media | 1.60× | ||
| 20 | Hobby | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.79× | |
| DIY Mentality | THRILL | 1.44× | |
| Convenience Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.65× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Botany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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