A data profile of the people who buy, follow and care about Botany in Portugal — modelled from more than twelve digital signal sources. Botany has an estimated audience of 1,870,148 people in Portugal.
The average Botany fan in Portugal is 48.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Auchan, Microwave oven, Library, with strongest over-indexing on Auchan (1.53× the country average).
Demographically, the Botany audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Tradition, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Botany fan in Portugal is more female, around 48.0 years old, with strong Tradition tendencies and a notable affinity for Auchan.
The key figures that characterise the Botany profile in Portugal.
64.3% are female, 35.7% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 48.0 |
| Estimated audience size | 1,870,148 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 41% |
of the worldwide Botany audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 6.5% |
| United Kingdom | 5.7% |
Where the Botany audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~100K | 2.48× | |
| 02 | Azores | ~60K | 1.18× | |
| 03 | Setúbal District | ~200K | 1.03× | |
| 04 | Faro District | ~100K | 1.00× | |
| 05 | Lisbon District | ~600K | 0.99× | |
| 06 | Coimbra District | ~90K | 0.98× | |
| 07 | Guarda District | ~20K | 0.98× | |
| 08 | Portalegre District | ~20K | 0.98× | |
| 09 | Beja District | ~30K | 0.97× | |
| 10 | Bragança District | ~20K | 0.97× | |
| 11 | Vila Real District | ~30K | 0.96× | |
| 12 | Évora District | ~30K | 0.96× | |
| 13 | Aveiro District | ~100K | 0.95× | |
| 14 | Castelo Branco District | ~30K | 0.95× | |
| 15 | Viseu District | ~60K | 0.94× | |
| 16 | Viana do Castelo District | ~40K | 0.94× | |
| 17 | Braga District | ~200K | 0.92× | |
| 18 | Leiria District | ~90K | 0.91× | |
| 19 | Porto District | ~400K | 0.88× | |
| 20 | Santarém District | ~80K | 0.88× |
The strongest cross-interests of the Botany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.29× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.05× | ||
| 03 | Microwave oven | Home & Garden | 2.00× | ||
| 04 | Library | Literature | 2.00× | ||
| 05 | Greenhouse | Home & Garden | 1.98× | ||
| 06 | Herbalism | Health | 1.96× | ||
| 07 | Bricomarché | Home & Garden | 1.91× | ||
| 08 | Zoo | Kids & Family | 1.91× | ||
| 09 | Rail transport | Travel & Leisure | 1.82× | ||
| 10 | Essential oil | Home & Garden | 1.77× | ||
| 11 | Hardware store | Home & Garden | 1.74× | ||
| 12 | Norauto | Cars & Mobility | 1.59× | ||
| 13 | Snack food | Food & Beverages | 1.58× | ||
| 14 | Rio Ave F.C. | Sports | 1.56× | ||
| 15 | Grilling | Food & Beverages | 1.54× | ||
| 16 | Auchan | Shopping | 1.53× | ||
| 17 | TAP Portugal | Travel & Leisure | 1.53× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | MSN | News | 1.51× | ||
| 20 | Pizza | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.48× | |
| Indulgence | JOY | 1.38× | |
| Community Orientation | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.95× | |
| Risk Appetite | THRILL | 0.96× | |
| Mindfulness | BALANCE | 0.98× |
Botany has an estimated audience of 1,870,148 people in Portugal, concentrated in Lisbon District and Porto District.
64.3% of Botany fans are female, 35.7% are male, with an average age of 48.0 years.
Botany fans show strongest brand affinity for Auchan (1.53×), Microwave oven (2×), and Library (2×) over the country average.
Botany fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Botany itself, the audience over-indexes on Microwave oven (2×), Library (2×), Pizza (1.5×), and Rail transport (1.82×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Botany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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