A data profile of the people who buy, follow and care about Botany in Brazil — modelled from more than twelve digital signal sources. Botany has an estimated audience of 6,290,010 people in Brazil.
Botany has an estimated audience of 6,290,010 people in Brazil. 71.4% are female, 28.6% are male, average age 44.1. Top brand affinities: Forestry, Instagram, Country music, Rock music, Pop music.
Top brand affinities include Forestry, Instagram, Country music, with strongest over-indexing on Forestry (6.66× the country average).
Demographically, the Botany audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Botany fan in Brazil is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Forestry.
The key figures that characterise the Botany profile in Brazil.
71.4% are female, 28.6% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 44.1 |
| Estimated audience size | 6,290,010 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Botany audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 6.5% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Botany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forestry | Home & Garden | 6.66× | ||
| 02 | Bossa nova | Music & Radio | 2.57× | ||
| 03 | Spanish language | Politics & Society | 2.28× | ||
| 04 | Microwave oven | Home & Garden | 2.28× | ||
| 05 | Dafiti | Fashion & Accessoires | 2.10× | ||
| 06 | MSN | News | 2.05× | ||
| 07 | Public transport | Cars & Mobility | 1.90× | ||
| 08 | Rock music | Music & Radio | 1.74× | ||
| 09 | Country music | Music & Radio | 1.71× | ||
| 10 | Pop music | Music & Radio | 1.71× | ||
| 11 | Preta Gil | Music & Radio | 1.66× | ||
| 12 | Hip hop music | Music & Radio | 1.65× | ||
| 13 | Internet & Social Media | 1.60× | |||
| 14 | Localiza | Cars & Mobility | 1.59× | ||
| 15 | Medicine | Business & Career | 1.58× | ||
| 16 | Microsoft | Technology & Electronics | 1.58× | ||
| 17 | Coritiba Foot Ball Club | Sports | 1.57× | ||
| 18 | Soul music | Music & Radio | 1.56× | ||
| 19 | Michael Jackson | Music & Radio | 1.53× | ||
| 20 | Happiness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.65× | |
| Tradition | CONSERVATISM | 1.63× | |
| Convenience Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Mindfulness | BALANCE | 0.82× | |
| Risk Appetite | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Botany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.