A data profile of the people who buy, follow and care about Linen in France — modelled from more than twelve digital signal sources. Linen has an estimated audience of 2,333,344 people in France.
Linen has an estimated audience of 2,333,344 people in France. 80.6% are female, 19.4% are male, average age 45.4. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Sustainable products.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (315.16× the country average).
Demographically, the Linen audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Linen fan in France is more female, around 45.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Linen profile in France.
80.6% are female, 19.4% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 45.4 |
| Estimated audience size | 2,333,344 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Linen audience comes from France.
| Country | Share |
|---|---|
| United States | 13.0% |
| India | 10.9% |
| Japan | 5.3% |
The strongest cross-interests of the Linen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 315.16× | ||
| 02 | Selfridges | Shopping | 248.96× | ||
| 03 | Christmas Gift | Kids & Family | 33.62× | ||
| 04 | Christmas tree | Kids & Family | 24.94× | ||
| 05 | Christmas ornament | Home & Garden | 19.40× | ||
| 06 | Breast Cancer awareness | Health | 18.76× | ||
| 07 | Girl power | Politics & Society | 16.58× | ||
| 08 | Christmas lights | Home & Garden | 16.38× | ||
| 09 | Modanisa | Fashion & Accessoires | 15.76× | ||
| 10 | Sustainable products | Politics & Society | 14.61× | ||
| 11 | Kitchen garden | Home & Garden | 12.99× | ||
| 12 | SailGP | Sports | 9.16× | ||
| 13 | Hormone | Health | 7.83× | ||
| 14 | Zoom lens | Technology & Electronics | 7.46× | ||
| 15 | Dentistry | Business & Career | 7.21× | ||
| 16 | Quilting | Home & Garden | 7.09× | ||
| 17 | Passive income | Business & Career | 7.02× | ||
| 18 | Sewing machine | Home & Garden | 6.80× | ||
| 19 | Knitting | Home & Garden | 3.58× | ||
| 20 | EBay | Shopping | 2.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.50× | |
| Quality Awareness | PREMIUM | 3.31× | |
| Travelling | THRILL | 2.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 0.83× | |
| Risk Appetite | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Linen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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