Rascasse Audience Intelligence

Crochet Audience in Italy

A data profile of the people who buy, follow and care about Crochet in Italy — modelled from more than twelve digital signal sources. Crochet has an estimated audience of 6,070,922 people in Italy.

The average Crochet fan in Italy is 45.7 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Campania, Lazio.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crochet profile in Italy.

Audience size
6.1M
in Italy
Gender
80.8%
19.2% male
Age
45.7
average years
Country rank
#1039
Topic in Italy
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crochet fans

80.8% are female, 19.2% are male, average age 45.7.

Fig. 02

Gender split

80.8%
Female
19.2%
Male
Demographic split for Crochet audience in Italy
MetricValue
Female80.8%
Male19.2%
Average age45.7
Estimated audience size6,070,922
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Crochet audience in Italy
Age bracketShare%
16-1910%
20-2911%
30-3917%
40-4925%
50+37%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Crochet audience comes from Italy.

Worldwide audience distribution share by country for Crochet
CountryShare
United States14.8%
Brazil9.9%
Japan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crochet audience in Italy is strongest.

Fig. 05

Top regions by affinity

Crochet fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~1.5M1.42×
02Campania~900K1.31×
03Puglia~500K1.17×
04Tuscany~500K1.17×
05Veneto~600K1.16×
06Emilia-Romagna~600K1.14×
07Sicilia~600K1.13×
08Piedmont~500K1.10×
09Friuli-Venezia Giulia~100K1.09×
10Lazio~800K1.08×
11Marche~200K1.00×
12Abruzzo~100K0.98×
13Sardinia~200K0.96×
14Calabria~200K0.93×
15Aosta Valley~10K0.92×
16Trentino-Alto Adige/Südtirol~100K0.91×
17Basilicata~50K0.91×
18Liguria~200K0.90×
19Molise~30K0.89×
20Umbria~90K0.87×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Crochet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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