A data profile of the people who buy, follow and care about Color in Australia — modelled from more than twelve digital signal sources. Color has an estimated audience of 4,339,334 people in Australia.
Color has an estimated audience of 4,339,334 people in Australia. 67.4% are female, 32.6% are male, average age 43.0. Top brand affinities: Leonardo da Vinci, Innovation, Knitting, Discount stores, Museum.
Top brand affinities include Leonardo da Vinci, Innovation, Knitting, with strongest over-indexing on Leonardo da Vinci (5.08× the country average).
Demographically, the Color audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Tradition, Individualism.
The typical Color fan in Australia is more female, around 43.0 years old, with strong Tradition tendencies and a notable affinity for Leonardo da Vinci.
The key figures that characterise the Color profile in Australia.
67.4% are female, 32.6% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 43.0 |
| Estimated audience size | 4,339,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Color audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Color audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leonardo da Vinci | Arts & Culture | 5.08× | ||
| 02 | Innovation | Business & Career | 1.82× | ||
| 03 | Knitting | Home & Garden | 1.82× | ||
| 04 | Microwave oven | Home & Garden | 1.82× | ||
| 05 | Cappuccino | Food & Beverages | 1.82× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 1.82× | ||
| 07 | Birkenstock | Fashion & Accessoires | 1.82× | ||
| 08 | Weaving | Fashion & Accessoires | 1.76× | ||
| 09 | Bohemianism | Fashion & Accessoires | 1.76× | ||
| 10 | Internet celebrity | Internet & Social Media | 1.74× | ||
| 11 | Art exhibition | Arts & Culture | 1.72× | ||
| 12 | Etsy | Fashion & Accessoires | 1.71× | ||
| 13 | Kitchenware | Home & Garden | 1.70× | ||
| 14 | Watercolor painting | Arts & Culture | 1.67× | ||
| 15 | Tradition | Politics & Society | 1.65× | ||
| 16 | Blanket | Home & Garden | 1.64× | ||
| 17 | Nicole Kidman | Movies & TV | 1.59× | ||
| 18 | Museum | Arts & Culture | 1.56× | ||
| 19 | Handmade jewelry | Fashion & Accessoires | 1.55× | ||
| 20 | Discount stores | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.65× | |
| Individualism | JOY | 1.37× | |
| Design Affinity | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Pet Ownership | JOY | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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