A data profile of the people who buy, follow and care about Color in Indonesia — modelled from more than twelve digital signal sources. Color has an estimated audience of 3,621,324 people in Indonesia.
Color has an estimated audience of 3,621,324 people in Indonesia. 54.5% are female, 45.5% are male, average age 35.1. Top brand affinities: Lottery, NASDAQ, Emma Watson, Ligue 1, Telegram.
Top brand affinities include Lottery, NASDAQ, Emma Watson, with strongest over-indexing on Lottery (4.03× the country average).
Demographically, the Color audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Color fan in Indonesia is balanced, around 35.1 years old, with strong Individualism tendencies and a notable affinity for Lottery.
The key figures that characterise the Color profile in Indonesia.
54.5% are female, 45.5% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 35.1 |
| Estimated audience size | 3,621,324 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Color audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Color audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emma Watson | Movies & TV | 6.99× | ||
| 02 | Lille OSC | Sports | 6.99× | ||
| 03 | Magnesium | Health | 6.99× | ||
| 04 | Bradley Cooper | Movies & TV | 6.99× | ||
| 05 | Major League Gaming | Sports | 6.77× | ||
| 06 | Ryan Reynolds | Movies & TV | 6.57× | ||
| 07 | Adele | Music & Radio | 5.16× | ||
| 08 | Sweepstakes | Games | 4.87× | ||
| 09 | NASDAQ | Business & Career | 4.46× | ||
| 10 | Ryan Gosling | Movies & TV | 4.25× | ||
| 11 | Lottery | Games | 4.03× | ||
| 12 | Max Verstappen | Sports | 3.10× | ||
| 13 | Athletic Bilbao | Sports | 2.90× | ||
| 14 | Crowdfunding | Business & Career | 2.64× | ||
| 15 | Innovation | Business & Career | 2.34× | ||
| 16 | Local news | News | 2.22× | ||
| 17 | Indonesian cuisine | Food & Beverages | 1.83× | ||
| 18 | Telegram | Internet & Social Media | 1.69× | ||
| 19 | Ligue 1 | Sports | 1.59× | ||
| 20 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.55× | |
| Early Adopter Mentality | POWER | 1.84× | |
| Urban Lifestyle | OPEN | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Creativity | OPEN | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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