A data profile of the people who buy, follow and care about Color in Poland — modelled from more than twelve digital signal sources. Color has an estimated audience of 1,663,491 people in Poland.
Color has an estimated audience of 1,663,491 people in Poland. 70.3% are female, 29.7% are male, average age 35.9. Top brand affinities: Demi Moore, Kate Beckinsale, Julia Roberts, Henry Cavill, Jake Gyllenhaal.
Top brand affinities include Demi Moore, Kate Beckinsale, Julia Roberts, with strongest over-indexing on Demi Moore (7.21× the country average).
Demographically, the Color audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Spirituality, Family Orientation.
The typical Color fan in Poland is more female, around 35.9 years old, with strong Spirituality tendencies and a notable affinity for Demi Moore.
The key figures that characterise the Color profile in Poland.
70.3% are female, 29.7% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 35.9 |
| Estimated audience size | 1,663,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Color audience comes from Poland.
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Color audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jonah Hill | Movies & TV | 8.42× | ||
| 02 | Demi Moore | Movies & TV | 7.21× | ||
| 03 | Kate Beckinsale | Movies & TV | 6.62× | ||
| 04 | Jake Gyllenhaal | Movies & TV | 5.88× | ||
| 05 | Julia Roberts | Movies & TV | 4.50× | ||
| 06 | Henry Cavill | Movies & TV | 4.27× | ||
| 07 | Mads Mikkelsen | Movies & TV | 4.27× | ||
| 08 | Ryan Gosling | Movies & TV | 4.16× | ||
| 09 | Leonardo DiCaprio | Movies & TV | 3.49× | ||
| 10 | City car | Cars & Mobility | 2.51× | ||
| 11 | Flower bouquet | Home & Garden | 2.49× | ||
| 12 | Automobile repair shop | Cars & Mobility | 2.35× | ||
| 13 | Family car | Cars & Mobility | 2.22× | ||
| 14 | Love & Sex | Kids & Family | 2.10× | ||
| 15 | Long hair | Beauty & Wellness | 2.00× | ||
| 16 | Radio ZET | Music & Radio | 1.83× | ||
| 17 | Used car | Cars & Mobility | 1.83× | ||
| 18 | Bestseller | Literature | 1.81× | ||
| 19 | Sushi | Food & Beverages | 1.71× | ||
| 20 | Activism | Politics & Society | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.38× | |
| Family Orientation | CONSERVATISM | 1.35× | |
| Indulgence | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Pet Ownership | JOY | 0.73× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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