A data profile of the people who buy, follow and care about Color in South Africa — modelled from more than twelve digital signal sources. Color has an estimated audience of 1,005,796 people in South Africa.
Color has an estimated audience of 1,005,796 people in South Africa. 66.7% are female, 33.3% are male, average age 37.5. Top brand affinities: Multiple sclerosis awareness.
Top brand affinities include Multiple sclerosis awareness, with strongest over-indexing on Multiple sclerosis awareness (1.52× the country average).
Demographically, the Color audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Color fan in South Africa is more female, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Multiple sclerosis awareness.
The key figures that characterise the Color profile in South Africa.
66.7% are female, 33.3% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 37.5 |
| Estimated audience size | 1,005,796 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Color audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Color audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Multiple sclerosis awareness | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| Risk Appetite | THRILL | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.72× | |
| Spirituality | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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