A data profile of the people who buy, follow and care about Color in Malaysia — modelled from more than twelve digital signal sources. Color has an estimated audience of 2,866,628 people in Malaysia.
The average Color fan in Malaysia is 38.3 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include YouTube, Cooking, Drama movies, with strongest over-indexing on YouTube (1.64× the country average).
Demographically, the Color audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Creativity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Color fan in Malaysia is more female, around 38.3 years old, with strong Creativity tendencies and a notable affinity for YouTube.
The key figures that characterise the Color profile in Malaysia.
60.9% are female, 39.1% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 38.3 |
| Estimated audience size | 2,866,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 14% |
of the worldwide Color audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
Where the Color audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1M | 1.34× | |
| 02 | Sabah | ~300K | 1.31× | |
| 03 | Kuala Lumpur | ~700K | 1.27× | |
| 04 | Johor | ~400K | 1.17× | |
| 05 | Penang | ~200K | 1.11× | |
| 06 | Sarawak | ~300K | 1.09× | |
| 07 | Perak | ~200K | 1.06× | |
| 08 | Negeri Sembilan | ~100K | 1.04× | |
| 09 | Kedah | ~200K | 1.00× | |
| 10 | Malacca | ~100K | 1.00× | |
| 11 | Pahang | ~100K | 0.92× | |
| 12 | Putrajaya | ~10K | 0.91× | |
| 13 | Kelantan | ~100K | 0.88× | |
| 14 | Terengganu | ~100K | 0.87× | |
| 15 | Labuan | ~20K | 0.87× | |
| 16 | Perlis | ~30K | 0.85× |
The strongest cross-interests of the Color audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Documentary movies | Movies & TV | 1.90× | ||
| 02 | Energy | Home & Garden | 1.89× | ||
| 03 | Children's clothing | Fashion & Accessoires | 1.86× | ||
| 04 | Drama movies | Movies & TV | 1.80× | ||
| 05 | Horror movies | Movies & TV | 1.79× | ||
| 06 | Boutiques | Fashion & Accessoires | 1.76× | ||
| 07 | Religion | Business & Career | 1.73× | ||
| 08 | Coupons | Shopping | 1.69× | ||
| 09 | Home improvement | Home & Garden | 1.68× | ||
| 10 | YouTube | Movies & TV | 1.64× | ||
| 11 | Handbags | Fashion & Accessoires | 1.64× | ||
| 12 | Cooking | Food & Beverages | 1.63× | ||
| 13 | Discount stores | Shopping | 1.61× | ||
| 14 | Online banking | Business & Career | 1.61× | ||
| 15 | Heavy metal music | Music & Radio | 1.61× | ||
| 16 | Action movies | Movies & TV | 1.59× | ||
| 17 | Fast food | Food & Beverages | 1.57× | ||
| 18 | Pop music | Music & Radio | 1.57× | ||
| 19 | Home Appliances | Home & Garden | 1.57× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.34× | |
| Healthy Lifestyle | BALANCE | 1.31× | |
| Spirituality | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Social Media Usage | JOY | 0.88× | |
| DIY Mentality | THRILL | 0.92× |
Color has an estimated audience of 2,866,628 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
60.9% of Color fans are female, 39.1% are male, with an average age of 38.3 years.
Color fans show strongest brand affinity for YouTube (1.64×), Cooking (1.63×), and Drama movies (1.8×) over the country average.
Color fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~700K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Color itself, the audience over-indexes on Cooking (1.63×), Drama movies (1.8×), Energy (1.89×), and Boutiques (1.76×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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