A data profile of the people who buy, follow and care about Gratitude in Malaysia — modelled from more than twelve digital signal sources. Gratitude has an estimated audience of 1,979,544 people in Malaysia.
The average Gratitude fan in Malaysia is 37.5 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Blood vessel, Crystal, Money back guarantee, with strongest over-indexing on Blood vessel (2.06× the country average).
Demographically, the Gratitude audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gratitude fan in Malaysia is more female, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Blood vessel.
The key figures that characterise the Gratitude profile in Malaysia.
57.1% are female, 42.9% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 37.5 |
| Estimated audience size | 1,979,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Gratitude audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.0% |
| Brazil | 4.2% |
Where the Gratitude audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~600K | 1.70× | |
| 02 | Selangor | ~900K | 1.66× | |
| 03 | Penang | ~200K | 1.46× | |
| 04 | Sarawak | ~200K | 1.11× | |
| 05 | Johor | ~300K | 1.06× | |
| 06 | Perak | ~200K | 1.04× | |
| 07 | Sabah | ~200K | 1.03× | |
| 08 | Negeri Sembilan | ~100K | 1.00× | |
| 09 | Labuan | ~20K | 0.98× | |
| 10 | Malacca | ~70K | 0.97× | |
| 11 | Perlis | ~30K | 0.95× | |
| 12 | Putrajaya | ~10K | 0.94× | |
| 13 | Pahang | ~90K | 0.92× | |
| 14 | Kedah | ~100K | 0.90× | |
| 15 | Terengganu | ~70K | 0.87× | |
| 16 | Kelantan | ~80K | 0.86× |
The strongest cross-interests of the Gratitude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Labor Day | Politics & Society | 6.44× | ||
| 02 | Air fryer | Food & Beverages | 2.17× | ||
| 03 | Statistics | Business & Career | 2.11× | ||
| 04 | Public administration | Business & Career | 2.09× | ||
| 05 | Blood vessel | Health | 2.06× | ||
| 06 | Crystal | Fashion & Accessoires | 1.99× | ||
| 07 | Uric acid | Health | 1.98× | ||
| 08 | HVAC | Home & Garden | 1.93× | ||
| 09 | Myanmar | Travel & Leisure | 1.90× | ||
| 10 | Floristry | Home & Garden | 1.84× | ||
| 11 | Instant noodle | Food & Beverages | 1.74× | ||
| 12 | Money back guarantee | Shopping | 1.73× | ||
| 13 | Pixiv | Internet & Social Media | 1.72× | ||
| 14 | Yandex | Technology & Electronics | 1.70× | ||
| 15 | Cantopop | Music & Radio | 1.68× | ||
| 16 | Social science | Business & Career | 1.57× | ||
| 17 | Doughnut | Food & Beverages | 1.57× | ||
| 18 | Yahoo! | Internet & Social Media | 1.55× | ||
| 19 | Crochet | Home & Garden | 1.55× | ||
| 20 | Singer-songwriter | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.19× | |
| Urban Lifestyle | OPEN | 1.10× | |
| Need for Security | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Pet Ownership | JOY | 0.88× |
Gratitude has an estimated audience of 1,979,544 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
57.1% of Gratitude fans are female, 42.9% are male, with an average age of 37.5 years.
Gratitude fans show strongest brand affinity for Blood vessel (2.06×), Crystal (1.99×), and Money back guarantee (1.73×) over the country average.
Gratitude fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~600K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Gratitude itself, the audience over-indexes on Crystal (1.99×), Money back guarantee (1.73×), Singer-songwriter (1.51×), and Social science (1.57×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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