A data profile of the people who buy, follow and care about Gratitude in South Africa — modelled from more than twelve digital signal sources. Gratitude has an estimated audience of 1,027,634 people in South Africa.
Gratitude has an estimated audience of 1,027,634 people in South Africa. 61.8% are female, 38.2% are male, average age 36.9. Top brand affinities: Tinder, Optimism, Anti-lock braking system, Breast Cancer awareness, Hyaluronan.
Top brand affinities include Tinder, Optimism, Anti-lock braking system, with strongest over-indexing on Tinder (2.58× the country average).
Demographically, the Gratitude audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Gratitude fan in South Africa is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Tinder.
The key figures that characterise the Gratitude profile in South Africa.
61.8% are female, 38.2% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 36.9 |
| Estimated audience size | 1,027,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 21% |
of the worldwide Gratitude audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.0% |
| Brazil | 4.2% |
The strongest cross-interests of the Gratitude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Optimism | Business & Career | 2.69× | ||
| 02 | Tinder | Internet & Social Media | 2.58× | ||
| 03 | Soy milk | Food & Beverages | 1.79× | ||
| 04 | Coconut milk | Food & Beverages | 1.76× | ||
| 05 | Kippah | Fashion & Accessoires | 1.73× | ||
| 06 | Food intolerance | Food & Beverages | 1.73× | ||
| 07 | Anti-lock braking system | Cars & Mobility | 1.71× | ||
| 08 | Opel Mokka | Cars & Mobility | 1.67× | ||
| 09 | Stevia | Food & Beverages | 1.67× | ||
| 10 | Opel Insignia | Cars & Mobility | 1.67× | ||
| 11 | Hyaluronan | Beauty & Wellness | 1.66× | ||
| 12 | Tofu | Food & Beverages | 1.60× | ||
| 13 | Toyota Avensis | Cars & Mobility | 1.60× | ||
| 14 | Insect repellent | Health | 1.58× | ||
| 15 | Toyota Auris | Cars & Mobility | 1.56× | ||
| 16 | Multiple sclerosis awareness | Health | 1.56× | ||
| 17 | Breast Cancer awareness | Health | 1.54× | ||
| 18 | Old Testament | Politics & Society | 1.54× | ||
| 19 | Miele | Home & Garden | 1.51× | ||
| 20 | Gut flora | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.43× | |
| Sustainability | BALANCE | 1.21× | |
| Community Orientation | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Extroversion | THRILL | 0.88× | |
| Luxury Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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