A data profile of the people who buy, follow and care about Home decorating ideas in Australia — modelled from more than twelve digital signal sources. Home decorating ideas has an estimated audience of 1,950,336 people in Australia.
Home decorating ideas has an estimated audience of 1,950,336 people in Australia. 80.0% are female, 20.0% are male, average age 40.7. Top brand affinities: Target Corporation, Cotton On, Sustainable products, Hobby, Kmart.
Top brand affinities include Target Corporation, Cotton On, Sustainable products, with strongest over-indexing on Target Corporation (2.23× the country average).
Demographically, the Home decorating ideas audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Home decorating ideas fan in Australia is more female, around 40.7 years old, with strong Travelling tendencies and a notable affinity for Target Corporation.
The key figures that characterise the Home decorating ideas profile in Australia.
80.0% are female, 20.0% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 40.7 |
| Estimated audience size | 1,950,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Home decorating ideas audience comes from Australia.
| Country | Share |
|---|---|
| United States | 35.1% |
| United Kingdom | 9.6% |
| Germany | 6.1% |
The strongest cross-interests of the Home decorating ideas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable products | Politics & Society | 3.67× | ||
| 02 | Made in Italy | Business & Career | 2.54× | ||
| 03 | Pottery Barn | Home & Garden | 2.43× | ||
| 04 | Target Corporation | Shopping | 2.23× | ||
| 05 | Bec and Bridge | Fashion & Accessoires | 2.20× | ||
| 06 | Metaphysics | Business & Career | 2.16× | ||
| 07 | Zimmermann | Home & Garden | 2.11× | ||
| 08 | Farmers' market | Food & Beverages | 2.00× | ||
| 09 | Expedia | Travel & Leisure | 1.99× | ||
| 10 | Kookai | Fashion & Accessoires | 1.95× | ||
| 11 | Window blind | Home & Garden | 1.92× | ||
| 12 | YouTube Music | Internet & Social Media | 1.84× | ||
| 13 | Princess Polly | Fashion & Accessoires | 1.77× | ||
| 14 | Cotton On | Fashion & Accessoires | 1.73× | ||
| 15 | Dog harness | Pets & Animals | 1.66× | ||
| 16 | BP | Cars & Mobility | 1.63× | ||
| 17 | Plant nursery | Home & Garden | 1.59× | ||
| 18 | Crystal | Fashion & Accessoires | 1.56× | ||
| 19 | Hobby | Home & Garden | 1.55× | ||
| 20 | Kmart | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.64× | |
| Spirituality | BALANCE | 1.30× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.68× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Pet Ownership | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Home decorating ideas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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