A data profile of the people who buy, follow and care about Soil in Australia — modelled from more than twelve digital signal sources. Soil has an estimated audience of 2,722,594 people in Australia.
Soil has an estimated audience of 2,722,594 people in Australia. 54.6% are female, 45.4% are male, average age 45.1. Top brand affinities: Aldi, Forestry, Wikipedia, Real property, Refrigerator.
Top brand affinities include Aldi, Forestry, Wikipedia, with strongest over-indexing on Aldi (1.69× the country average).
Demographically, the Soil audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as DIY Mentality, Tradition.
The typical Soil fan in Australia is balanced, around 45.1 years old, with strong DIY Mentality tendencies and a notable affinity for Aldi.
The key figures that characterise the Soil profile in Australia.
54.6% are female, 45.4% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 45.1 |
| Estimated audience size | 2,722,594 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Soil audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.2% |
| Brazil | 4.2% |
The strongest cross-interests of the Soil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vincent D'Onofrio | Movies & TV | 5.62× | ||
| 02 | Bryce Dallas Howard | Movies & TV | 4.38× | ||
| 03 | Masonry | Home & Garden | 2.88× | ||
| 04 | Fertilizer | Home & Garden | 2.49× | ||
| 05 | Forestry | Home & Garden | 2.45× | ||
| 06 | Habitat | Shopping | 2.23× | ||
| 07 | Hardware store | Home & Garden | 2.17× | ||
| 08 | Excavator | Cars & Mobility | 2.13× | ||
| 09 | Wikipedia | Internet & Social Media | 1.91× | ||
| 10 | Lawn mower | Home & Garden | 1.88× | ||
| 11 | Horticulture | Home & Garden | 1.76× | ||
| 12 | Microwave oven | Home & Garden | 1.74× | ||
| 13 | Aldi | Shopping | 1.69× | ||
| 14 | Real property | Home & Garden | 1.68× | ||
| 15 | Blanket | Home & Garden | 1.68× | ||
| 16 | Refrigerator | Home & Garden | 1.67× | ||
| 17 | Stainless steel | Home & Garden | 1.62× | ||
| 18 | ABC | Movies & TV | 1.60× | ||
| 19 | Innovation | Business & Career | 1.53× | ||
| 20 | Zoo | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.55× | |
| Tradition | CONSERVATISM | 1.33× | |
| Sustainability | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.74× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Soil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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