A data profile of the people who buy, follow and care about Soil in Brazil — modelled from more than twelve digital signal sources. Soil has an estimated audience of 3,520,403 people in Brazil.
Soil has an estimated audience of 3,520,403 people in Brazil. 51.7% are female, 48.3% are male, average age 42.8. Top brand affinities: Instagram, Country music, Localiza, Rock music, Esporte Clube Bahia.
Top brand affinities include Instagram, Country music, Localiza, with strongest over-indexing on Instagram (1.5× the country average).
Demographically, the Soil audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Soil fan in Brazil is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Soil profile in Brazil.
51.7% are female, 48.3% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 42.8 |
| Estimated audience size | 3,520,403 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Soil audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.3% |
| Italy | 4.2% |
| Brazil | 4.2% |
The strongest cross-interests of the Soil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Syngenta | Business & Career | 8.31× | ||
| 02 | Bayer | Health | 5.89× | ||
| 03 | Forestry | Home & Garden | 3.52× | ||
| 04 | Masonry | Home & Garden | 3.20× | ||
| 05 | Petrobras | Cars & Mobility | 2.54× | ||
| 06 | Fertilizer | Home & Garden | 2.45× | ||
| 07 | Bossa nova | Music & Radio | 2.36× | ||
| 08 | Localiza | Cars & Mobility | 2.24× | ||
| 09 | Public transport | Cars & Mobility | 2.22× | ||
| 10 | Google Maps | Internet & Social Media | 1.95× | ||
| 11 | Enel | Home & Garden | 1.92× | ||
| 12 | Milk | Food & Beverages | 1.91× | ||
| 13 | MSN | News | 1.85× | ||
| 14 | Esporte Clube Bahia | Sports | 1.70× | ||
| 15 | Rock music | Music & Radio | 1.62× | ||
| 16 | Forró | Music & Radio | 1.62× | ||
| 17 | Country music | Music & Radio | 1.61× | ||
| 18 | Pop music | Music & Radio | 1.60× | ||
| 19 | Hip hop music | Music & Radio | 1.52× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.97× | |
| Tradition | CONSERVATISM | 1.56× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.65× | |
| Quality Awareness | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Soil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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