Soil Audience in Germany
Soil has an estimated audience of 2,048,715 people in Germany. 49.9% are female, 50.1% are male, average age 41.4. Top brand affinities: Škoda Kodiaq, Israel, Icon (magazine), Therme Erding, Corfu (regional unit).
Top brand affinities include Škoda Kodiaq, Israel, Icon (magazine), with strongest over-indexing on Škoda Kodiaq (1.78× the country average). Demographically, the Soil audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Soil fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 41.4 |
| Estimated audience size | 2,048,715 |
Audience persona
The typical Soil fan in Germany is balanced, around 41.4 years old, with strong DIY Mentality tendencies and a notable affinity for Škoda Kodiaq.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 1.78× | Cars & Mobility |
| Israel | 1.59× | Travel & Leisure |
| Icon (magazine) | 2.04× | Arts & Culture |
| Therme Erding | 3.77× | Travel & Leisure |
| Corfu (regional unit) | 2.19× | Travel & Leisure |
| Snow White (Fables) | 1.57× | Literature |
| Space Cowboys | 5.56× | Movies & TV |
| Sixx | 1.99× | Movies & TV |
| Indigenous Australian art | 3.32× | Arts & Culture |
| Hypertext | 1.64× | Technology & Electronics |
| Coworking | 2.21× | Business & Career |
| Walter Samuel | 16.45× | Sports |
| Enzkreis | 4.76× | Travel & Leisure |
| Esra Erol | 2.76× | Movies & TV |
| Cachorro | 1.71× | Pets & Animals |
| Ensiferum | 6.37× | Music & Radio |
| Volvo V60 | 2.18× | Cars & Mobility |
| Baiersbronn | 3.84× | Travel & Leisure |
| Samanyolu Haber | 1.99× | Movies & TV |
| Eco Friendly Living | 1.66× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.89 |
| Design Affinity | PREMIUM | 1.73 |
| Sustainability | BALANCE | 1.63 |
| Urban Lifestyle | OPEN | 1.56 |
| Pet Ownership | JOY | 1.56 |
| Patriotism | CONSERVATISM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Italy | 4.2% |
| Brazil | 4.2% |
See Soil audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.