Soil Audience in Germany
A data profile of the people who buy, follow and care about Soil in Germany — modelled from more than twelve digital signal sources. Soil has an estimated audience of 2,048,715 people in Germany.
The average Soil fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Houseplant, Müller (company), Tagesschau, with strongest over-indexing on Houseplant (5.39× the country average).
Demographically, the Soil audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Soil fan in Germany is balanced, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Houseplant.
At a glance
The key figures that characterise the Soil profile in Germany.
Search interest · 12-month trend
Demographics of Soil fans
49.9% are female, 50.1% are male, average age 41.4.
Gender split
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 41.4 |
| Estimated audience size | 2,048,715 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Soil audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.3% |
| Italy | 4.2% |
| Brazil | 4.2% |
Geography
Where the Soil audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 1.33× | |
| 02 | Hessen | ~200K | 1.22× | |
| 03 | Hamburg | ~50K | 1.03× | |
| 04 | Nordrhein-Westfalen | ~500K | 1.02× | |
| 05 | Bremen | ~20K | 1.02× | |
| 06 | Bayern | ~300K | 1.01× | |
| 07 | Baden-Württemberg | ~300K | 1.00× | |
| 08 | Thüringen | ~50K | 0.99× | |
| 09 | Rheinland-Pfalz | ~100K | 0.98× | |
| 10 | Brandenburg | ~60K | 0.98× | |
| 11 | Niedersachsen | ~200K | 0.97× | |
| 12 | Schleswig-Holstein | ~70K | 0.97× | |
| 13 | Saarland | ~20K | 0.97× | |
| 14 | Sachsen-Anhalt | ~50K | 0.94× | |
| 15 | Sachsen | ~90K | 0.91× | |
| 16 | Mecklenburg-Vorpommern | ~30K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Soil audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pitchfork | Music & Radio | 13.82× | ||
| 02 | Water purification | Food & Beverages | 6.54× | ||
| 03 | John Deere | Cars & Mobility | 5.66× | ||
| 04 | Vapor steam cleaner | Home & Garden | 5.64× | ||
| 05 | Houseplant | Home & Garden | 5.39× | ||
| 06 | Fertilizer | Home & Garden | 4.85× | ||
| 07 | Wood carving | Home & Garden | 4.31× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 3.77× | ||
| 09 | Greenhouse | Home & Garden | 3.48× | ||
| 10 | Forestry | Home & Garden | 3.18× | ||
| 11 | Müller (company) | Food & Beverages | 3.16× | ||
| 12 | Bonsai | Home & Garden | 2.98× | ||
| 13 | Ornamental plant | Home & Garden | 2.95× | ||
| 14 | Unique Gifts | Shopping | 2.64× | ||
| 15 | High school | Business & Career | 2.46× | ||
| 16 | Volunteering | Politics & Society | 2.01× | ||
| 17 | Desserts | Food & Beverages | 1.95× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.93× | ||
| 19 | Hornbach | Shopping | 1.77× | ||
| 20 | Tagesschau | Movies & TV | 1.62× |
Personality of the Soil audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.90× | |
| Extroversion | THRILL | 1.73× | |
| Urban Lifestyle | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Family Orientation | CONSERVATISM | 0.92× | |
| Sports Activity | POWER | 0.93× |
Frequently asked questions
How many fans does Soil have in Germany?
Soil has an estimated audience of 2,048,715 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soil fans?
49.9% of Soil fans are female, 50.1% are male, with an average age of 41.4 years.
Which brands do Soil fans like most?
Soil fans show strongest brand affinity for Houseplant (5.39×), Müller (company) (3.16×), and Tagesschau (1.62×) over the country average.
Where do Soil fans live in Germany?
Soil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Soil fans also like?
Beyond Soil itself, the audience over-indexes on Müller (company) (3.16×), Tagesschau (1.62×), Ornamental plant (2.95×), and John Deere (5.66×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Soil audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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