A data profile of the people who buy, follow and care about Soil in India — modelled from more than twelve digital signal sources. Soil has an estimated audience of 3,277,815 people in India.
Soil has an estimated audience of 3,277,815 people in India. 16.7% are female, 83.3% are male, average age 33.3. Top brand affinities: Pesticide, Forestry, Horticulture, Habitat, Instant messaging.
Top brand affinities include Pesticide, Forestry, Horticulture, with strongest over-indexing on Pesticide (6.59× the country average).
Demographically, the Soil audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Soil fan in India is more male, around 33.3 years old, with strong Quality Awareness tendencies and a notable affinity for Pesticide.
The key figures that characterise the Soil profile in India.
16.7% are female, 83.3% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 16.7% |
| Male | 83.3% |
| Average age | 33.3 |
| Estimated audience size | 3,277,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Soil audience comes from India.
| Country | Share |
|---|---|
| United States | 22.2% |
| Italy | 4.2% |
| Brazil | 4.2% |
The strongest cross-interests of the Soil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Syngenta | Business & Career | 9.87× | ||
| 02 | Habitat | Shopping | 6.98× | ||
| 03 | Pesticide | Home & Garden | 6.59× | ||
| 04 | Horticulture | Home & Garden | 6.18× | ||
| 05 | John Deere | Cars & Mobility | 5.75× | ||
| 06 | Forestry | Home & Garden | 4.91× | ||
| 07 | Logging | Technology & Electronics | 3.79× | ||
| 08 | Nikkei 225 | Business & Career | 3.16× | ||
| 09 | Fertilizer | Home & Garden | 3.09× | ||
| 10 | Rail transport | Travel & Leisure | 2.32× | ||
| 11 | Rice | Food & Beverages | 2.04× | ||
| 12 | Vegetable | Food & Beverages | 1.84× | ||
| 13 | Cabinetry | Home & Garden | 1.67× | ||
| 14 | Innovation | Business & Career | 1.66× | ||
| 15 | Young's | Food & Beverages | 1.58× | ||
| 16 | Flower | Home & Garden | 1.56× | ||
| 17 | Instant messaging | Internet & Social Media | 1.55× | ||
| 18 | Nonprofit organization | Politics & Society | 1.53× | ||
| 19 | Milk | Food & Beverages | 1.52× | ||
| 20 | Volunteering | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.66× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| DIY Mentality | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Social Media Usage | JOY | 0.71× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Soil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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