A data profile of the people who buy, follow and care about Soil in Italy — modelled from more than twelve digital signal sources. Soil has an estimated audience of 3,543,223 people in Italy.
Soil has an estimated audience of 3,543,223 people in Italy. 49.9% are female, 50.1% are male, average age 46.7. Top brand affinities: Wikipedia, Satire, Personal finance, Volunteering, Coop.
Top brand affinities include Wikipedia, Satire, Personal finance, with strongest over-indexing on Wikipedia (5.24× the country average).
Demographically, the Soil audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Soil fan in Italy is balanced, around 46.7 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Soil profile in Italy.
49.9% are female, 50.1% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 46.7 |
| Estimated audience size | 3,543,223 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Soil audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.3% |
| Italy | 4.2% |
| Brazil | 4.2% |
The strongest cross-interests of the Soil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 5.24× | ||
| 02 | Satire | Literature | 3.28× | ||
| 03 | Air conditioning | Technology & Electronics | 2.44× | ||
| 04 | Voucher | Shopping | 2.18× | ||
| 05 | Champagne | Food & Beverages | 2.15× | ||
| 06 | Subscription business model | Shopping | 2.07× | ||
| 07 | Wine tasting | Food & Beverages | 1.98× | ||
| 08 | Volunteering | Politics & Society | 1.91× | ||
| 09 | Coop | Food & Beverages | 1.82× | ||
| 10 | Milk | Food & Beverages | 1.82× | ||
| 11 | Instant messaging | Internet & Social Media | 1.81× | ||
| 12 | Genetics | Kids & Family | 1.80× | ||
| 13 | Slovenia | Travel & Leisure | 1.75× | ||
| 14 | Innovation | Business & Career | 1.74× | ||
| 15 | Musical theatre | Movies & TV | 1.71× | ||
| 16 | SuperEnalotto | Games | 1.59× | ||
| 17 | Singer-songwriter | Music & Radio | 1.58× | ||
| 18 | Personal finance | Business & Career | 1.53× | ||
| 19 | Meat | Food & Beverages | 1.53× | ||
| 20 | Real property | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.57× | |
| Community Orientation | OPEN | 1.50× | |
| Convenience Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Healthy Lifestyle | BALANCE | 0.81× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Soil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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