Soil Audience in United States
Soil has an estimated audience of 18,819,762 people in United States. 50.2% are female, 49.8% are male, average age 44.1. Top brand affinities: Governor of Michigan, Goop, Wok, Vocal harmony, Hibachi.
Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (15.83× the country average). Demographically, the Soil audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Soil fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 44.1 |
| Estimated audience size | 18,819,762 |
Audience persona
The typical Soil fan in United States is balanced, around 44.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Governor of Michigan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 15.83× | Politics & Society |
| Goop | 11.28× | Internet & Social Media |
| Wok | 12.17× | Food & Beverages |
| Vocal harmony | 7.95× | Music & Radio |
| Hibachi | 12.96× | Food & Beverages |
| Israel | 3.42× | Travel & Leisure |
| Grinch | 6.28× | Movies & TV |
| headspace | 14.55× | Health |
| Google Home | 9.83× | Technology & Electronics |
| Cherish (group) | 15.87× | Music & Radio |
| El Paso County, Colorado | 18.04× | Travel & Leisure |
| Grace Slick | 11.74× | Music & Radio |
| Hipster | 11.89× | Politics & Society |
| Fairy godmother | 9.13× | Literature |
| Kikar HaShabbat | 16.62× | News |
| Guitarist (magazine) | 11.19× | Music & Radio |
| TV Fanatic | 10.35× | Movies & TV |
| Ira Glass | 15.79× | Music & Radio |
| No Escape (1994 film) | 9.63× | Movies & TV |
| La Jolla | 7.78× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.76 |
| DIY Mentality | THRILL | 1.62 |
| Sustainability | BALANCE | 1.52 |
| Design Affinity | PREMIUM | 1.31 |
| Extroversion | THRILL | 1.3 |
| Individualism | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Italy | 4.2% |
| Brazil | 4.2% |
See Soil audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Soil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.