Rascasse Audience Intelligence

Soil Audience in United States

A data profile of the people who buy, follow and care about Soil in United States — modelled from more than twelve digital signal sources. Soil has an estimated audience of 18,819,762 people in United States.

#1218among Topic in United States#136in Home & Garden

The average Soil fan in United States is 44.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Livestock, Planet Fitness, Real property, with strongest over-indexing on Livestock (1.7× the country average).

Demographically, the Soil audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soil fan in United States is balanced, around 44.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Livestock.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soil profile in United States.

Audience size
18.8M
in United States
Gender
50.2%♀
49.8% male
Age
44.1
average years
Country rank
#1772
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soil fans

50.2% are female, 49.8% are male, average age 44.1.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Soil audience in United States
MetricValue
Female50.2%
Male49.8%
Average age44.1
Estimated audience size18,819,762
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Soil audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4923%
50+31%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Soil audience comes from United States.

Worldwide audience distribution share by country for Soil
CountryShare
United States22.3%
Italy4.2%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soil audience in United States is strongest.

Fig. 05

Top regions by affinity

Soil fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2.5M1.44×
02Georgia~800K1.35×
03North Carolina~700K1.30×
04Ohio~700K1.22×
05Virginia~600K1.21×
06South Dakota~50K1.15×
07California~2.5M1.14×
08New Mexico~100K1.10×
09Hawaii~90K1.10×
10South Carolina~300K1.09×
11Oregon~200K1.09×
12Kansas~200K1.07×
13Washington~400K1.05×
14Indiana~400K1.05×
15New York~1M1.04×
16Iowa~200K1.04×
17Maine~70K1.04×
18Pennsylvania~700K1.03×
19Illinois~600K1.03×
20Missouri~300K1.03×
21Mississippi~200K1.03×
22Nebraska~100K1.03×
23Kentucky~200K1.01×
24North Dakota~40K1.01×
25Oklahoma~200K1.00×
26Minnesota~300K0.99×
27Montana~50K0.99×
28New Jersey~500K0.98×
29Wisconsin~300K0.98×
30Delaware~50K0.98×
31Alabama~300K0.97×
32Louisiana~200K0.97×
33Idaho~90K0.97×
34Michigan~500K0.96×
35Arizona~400K0.95×
36Connecticut~200K0.95×
37Arkansas~100K0.95×
38Massachusetts~300K0.94×
39Rhode Island~60K0.94×
40Vermont~30K0.94×
41Alaska~40K0.91×
42Utah~200K0.90×
43West Virginia~80K0.89×
44Florida~1M0.87×
45Maryland~300K0.86×
46Colorado~200K0.82×
47Tennessee~300K0.81×
48New Hampshire~60K0.81×
49Nevada~100K0.79×
50Washington, District of Columbia~40K0.71×
Fig. 06

Affinity by region

Affinity by region — Soil, United States
0.71×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soil audience
#·InterestCategoryAffinity×
01Tractor Supply CompanyShopping2.25×
02LumberHome & Garden2.23×
03Real propertyHome & Garden2.16×
04Diaper bagKids & Family2.09×
05PatioHome & Garden2.05×
06Ace HardwareHome & Garden2.01×
07CountertopHome & Garden2.01×
08Rail transportTravel & Leisure2.00×
09HVACHome & Garden1.98×
10Hardware storeHome & Garden1.95×
11InnovationBusiness & Career1.95×
12CabinetryHome & Garden1.95×
13NASDAQBusiness & Career1.89×
14Made in USABusiness & Career1.84×
15LivestockPets & Animals1.70×
16GeneticsKids & Family1.65×
17MenardsHome & Garden1.63×
18AuctionShopping1.63×
19Planet FitnessSports1.61×
20VegetableFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soil audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.60×
DIY MentalityTHRILL1.52×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soil audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Social Media UsageJOY0.87×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soil have in United States?

Soil has an estimated audience of 18,819,762 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Soil fans?

50.2% of Soil fans are female, 49.8% are male, with an average age of 44.1 years.

03

Which brands do Soil fans like most?

Soil fans show strongest brand affinity for Livestock (1.7×), Planet Fitness (1.61×), and Real property (2.16×) over the country average.

04

Where do Soil fans live in United States?

Soil fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Soil fans also like?

Beyond Soil itself, the audience over-indexes on Planet Fitness (1.61×), Real property (2.16×), Ace Hardware (2.01×), and Vegetable (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Soil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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