Soil Audience in United States
Soil has an estimated audience of 18,819,762 people in United States. 50.2% are female, 49.8% are male, average age 44.1. Top brand affinities: Capital One, CarGurus, Google Maps, Indeed.com, AccuWeather.
Top brand affinities include Capital One, CarGurus, Google Maps, with strongest over-indexing on Capital One (16.85× the country average). Demographically, the Soil audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Soil fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 44.1 |
| Estimated audience size | 18,819,762 |
Audience persona
The typical Soil fan in United States is balanced, around 44.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 16.85× | Business & Career |
| CarGurus | 21.02× | Cars & Mobility |
| Google Maps | 13.39× | Internet & Social Media |
| Indeed.com | 11.27× | Business & Career |
| AccuWeather | 15.81× | Home & Garden |
| Circle K | 14.85× | Shopping |
| Autism Awareness | 19.03× | Health |
| Aaron Rodgers | 12.93× | Sports |
| Bruce Willis | 14.58× | Movies & TV |
| DeviantArt | 14.04× | Internet & Social Media |
| Diane Keaton | 12.12× | Movies & TV |
| Billy Bob Thornton | 16.8× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Beetlejuice | 8.45× | Movies & TV |
| Enterprise Rent-A-Car | 10.47× | Cars & Mobility |
| Google News | 10.11× | News |
| Khan Academy | 13.97× | Business & Career |
| Clint Eastwood | 14.18× | Movies & TV |
| Blake Lively | 15.24× | Movies & TV |
| ICloud | 13.99× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.76 |
| DIY Mentality | THRILL | 1.62 |
| Sustainability | BALANCE | 1.52 |
| Design Affinity | PREMIUM | 1.31 |
| Extroversion | THRILL | 1.3 |
| Individualism | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Italy | 4.2% |
| Brazil | 4.2% |
See Soil audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Soil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.