Vapor steam cleaner Audience in Germany
Vapor steam cleaner has an estimated audience of 574,743 people in Germany. 46.8% are female, 53.2% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aral AG, Vacuum cleaner, Obi (store), Netto Marken-Discount, Steam.
The average Vapor steam cleaner fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aral AG, Vacuum cleaner, Obi (store), with strongest over-indexing on Aral AG (4.86× the country average). Demographically, the Vapor steam cleaner audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Vapor steam cleaner fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 41.4 |
| Estimated audience size | 574,743 |
Audience persona
The typical Vapor steam cleaner fan in Germany is balanced, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 249,080 | 1.23× |
| Bayern | 154,507 | 1.04× |
| Baden-Württemberg | 132,806 | 1.06× |
| Niedersachsen | 103,697 | 1.16× |
| Hessen | 72,053 | 1.03× |
| Rheinland-Pfalz | 50,414 | 1.09× |
| Sachsen | 44,608 | 0.99× |
| Berlin | 35,918 | 0.87× |
| Schleswig-Holstein | 32,821 | 0.99× |
| Brandenburg | 24,915 | 0.87× |
| Sachsen-Anhalt | 23,072 | 0.97× |
| Thüringen | 22,656 | 0.96× |
| Hamburg | 19,486 | 0.94× |
| Mecklenburg-Vorpommern | 15,501 | 0.88× |
| Saarland | 10,631 | 0.94× |
| Bremen | 7,759 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 4.86× | Cars & Mobility |
| Vacuum cleaner | 7.88× | Home & Garden |
| Obi (store) | 3.84× | Shopping |
| Netto Marken-Discount | 3.91× | Shopping |
| Steam | 6.22× | Games |
| Hornbach | 4.11× | Shopping |
| Postbank | 4.5× | Business & Career |
| Used car | 4.72× | Cars & Mobility |
| ADAC | 4.85× | Cars & Mobility |
| Electronic funds transfer | 4.35× | Business & Career |
| Globus Baumarkt | 3.53× | Shopping |
| REWE | 3.13× | Shopping |
| EBay | 3.14× | Shopping |
| Cleanliness | 7.45× | Home & Garden |
| AutoScout24 | 3.36× | Cars & Mobility |
| Rituals | 4.22× | Beauty & Wellness |
| Fielmann | 4.46× | Health |
| Kitchenware | 5.11× | Home & Garden |
| Cleaning | 6.77× | Home & Garden |
| Therapy | 3.63× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.74 |
| Convenience Orientation | PREMIUM | 2.49 |
| DIY Mentality | THRILL | 2.07 |
| Need for Security | CONSERVATISM | 1.95 |
| Travelling | THRILL | 1.94 |
| Family Orientation | CONSERVATISM | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.5% |
| Austria | 10.3% |
| United States | 6.8% |
See Vapor steam cleaner audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does Vapor steam cleaner have in Germany?
Vapor steam cleaner has an estimated audience of 574,743 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vapor steam cleaner fans?
46.8% of Vapor steam cleaner fans are female, 53.2% are male, with an average age of 41.4 years.
Which brands do Vapor steam cleaner fans like most?
Vapor steam cleaner fans show strongest brand affinity for Aral AG (4.86×), Vacuum cleaner (7.88×), and Obi (store) (3.84×) over the country average.
Where do Vapor steam cleaner fans live in Germany?
Vapor steam cleaner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 249,080), Bayern (reach 154,507), and Baden-Württemberg (reach 132,806). These three regions account for the largest share of the active audience.
What other brands do Vapor steam cleaner fans also like?
Beyond Vapor steam cleaner itself, the audience over-indexes on Vacuum cleaner (7.88×), Obi (store) (3.84×), Netto Marken-Discount (3.91×), and Steam (6.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vapor steam cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.