Rascasse Audience Intelligence

Vapor steam cleaner Target Market in Germany

A data profile of the people who buy, follow and care about Vapor steam cleaner in Germany — modelled from more than twelve digital signal sources. Vapor steam cleaner has an estimated audience of 1,005,180 people in Germany.

#11among Domestic appliances in Germany#847among Brand in Germany#422in Home & Garden

The average Vapor steam cleaner fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vacuum cleaner, Obi (store), Netto Marken-Discount, with strongest over-indexing on Vacuum cleaner (7.88× the country average).

Demographically, the Vapor steam cleaner audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vapor steam cleaner fan in Germany is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Vacuum cleaner.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vapor steam cleaner profile in Germany.

Audience size
1M
in Germany
Gender
46.8%♀
53.2% male
Age
41.4
average years
Country rank
#6493
Brand in Germany
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vapor steam cleaner

46.8% are female, 53.2% are male, average age 41.4.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Vapor steam cleaner audience in Germany
MetricValue
Female46.8%
Male53.2%
Average age41.4
Estimated audience size1,005,180
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Vapor steam cleaner audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3923%
40-4926%
50+20%
Fig. 04

Worldwide distribution

79.0%

of the worldwide Vapor steam cleaner audience comes from Germany.

Worldwide audience distribution share by country for Vapor steam cleaner
CountryShare
Germany79.0%
Austria11.5%
United States4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vapor steam cleaner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vapor steam cleaner customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.18×
02Niedersachsen~100K1.16×
03Sachsen-Anhalt~30K1.08×
04Rheinland-Pfalz~50K1.06×
05Schleswig-Holstein~30K1.03×
06Thüringen~20K1.01×
07Baden-Württemberg~100K1.00×
08Bremen~8K1.00×
09Sachsen~40K0.98×
10Bayern~100K0.97×
11Hessen~70K0.96×
12Mecklenburg-Vorpommern~20K0.96×
13Brandenburg~30K0.95×
14Saarland~10K0.94×
15Hamburg~20K0.92×
16Berlin~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Vapor steam cleaner, Germany
0.83×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vapor steam cleaner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vapor steam cleaner audience
#·InterestCategoryAffinity×
01Vacuum cleanerHome & Garden7.88×
02CleanlinessHome & Garden7.45×
03CleaningHome & Garden6.77×
04SteamGames6.22×
05KitchenwareHome & Garden5.11×
06Aral AGCars & Mobility4.86×
07ADACCars & Mobility4.85×
08Used carCars & Mobility4.72×
09PostbankBusiness & Career4.50×
10FielmannHealth4.46×
11Electronic funds transferBusiness & Career4.35×
12RitualsBeauty & Wellness4.22×
13HornbachShopping4.11×
14Netto Marken-DiscountShopping3.91×
15Obi (store)Shopping3.84×
16TherapyHealth3.63×
17AutoScout24Cars & Mobility3.36×
18Müller (company)Food & Beverages3.22×
19EBayShopping3.14×
20REWEShopping3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vapor steam cleaner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vapor steam cleaner audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.41×
Quality AwarenessPREMIUM3.91×
Convenience OrientationPREMIUM3.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vapor steam cleaner audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
ExtroversionTHRILL0.94×
IndividualismJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vapor steam cleaner's target market in Germany?

Vapor steam cleaner's target market in Germany covers an estimated 1,005,180 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vapor steam cleaner customers?

46.8% of the Vapor steam cleaner audience are female, 53.2% are male, with an average age of 41.4 years.

03

Which brands do Vapor steam cleaner fans like most?

Vapor steam cleaner fans show strongest brand affinity for Vacuum cleaner (7.88×), Obi (store) (3.84×), and Netto Marken-Discount (3.91×) over the country average.

04

Where do Vapor steam cleaner fans live in Germany?

Vapor steam cleaner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vapor steam cleaner fans also like?

Beyond Vapor steam cleaner itself, the audience over-indexes on Obi (store) (3.84×), Netto Marken-Discount (3.91×), Steam (6.22×), and Hornbach (4.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in Germany

See Vapor steam cleaner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vapor steam cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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