Forestry Audience in United States

Forestry logo

Forestry has an estimated audience of 18,685,581 people in United States. 41.1% are female, 58.9% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Tree, Lowe's, AutoZone, Agriculture, Plant.

The average Forestry fan in United States is 45.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tree, Lowe's, AutoZone, with strongest over-indexing on Tree (2.15× the country average). Demographically, the Forestry audience skews more male with an average age of 45.6, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Forestry fans

Demographic split for Forestry audience in United States
MetricValue
Female41.1%
Male58.9%
Average age45.6
Estimated audience size18,685,581

Audience persona

The typical Forestry fan in United States is more male, around 45.6 years old, with strong DIY Mentality tendencies and a notable affinity for Tree.

Top regions in United States

Top regions ranked by reach for Forestry in United States
RegionReachAffinity
California2,443,2201.19×
Texas1,711,6681.07×
Florida1,230,8920.97×
New York988,8680.95×
Ohio587,5941.02×
Illinois586,5140.94×
Pennsylvania576,8880.92×
Georgia571,5950.99×
Michigan544,1351.11×
Virginia532,3641.17×
North Carolina530,5320.94×
Washington519,3791.39×
Arizona430,8811.13×
New Jersey390,7430.82×
Indiana364,9611.07×
Tennessee350,8370.94×
Massachusetts317,4800.86×
Colorado302,8371.03×
Oregon301,0591.41×
Missouri288,6690.96×
Wisconsin275,1290.98×
Maryland264,4320.82×
Minnesota257,9060.96×
Mississippi256,6571.67×
South Carolina240,2940.85×
Kentucky227,1700.97×
Alabama224,1610.86×
Utah215,6681.29×
Louisiana213,2930.89×
Oklahoma208,4181×
Nevada189,1041.05×
Connecticut149,2510.8×
Arkansas144,3680.94×
Kansas141,6180.96×
Iowa131,6430.86×
Idaho110,9081.18×
New Mexico91,9530.98×
Maine87,7111.31×
Nebraska87,2820.93×
West Virginia85,2850.98×
Hawaii76,5490.95×
New Hampshire65,7100.89×
Montana55,2971.07×
Washington, District of Columbia45,5190.81×
Rhode Island45,1520.76×
Alaska39,7380.99×
South Dakota37,0270.86×
North Dakota35,1610.92×
Delaware34,8970.68×
Vermont33,7451.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forestry audience
BrandAffinityCategory
Tree2.15×Home & Garden
Lowe's1.55×Shopping
AutoZone1.6×Cars & Mobility
Agriculture1.54×Business & Career
Plant1.52×Home & Garden
Menards1.84×Home & Garden
Sibling1.73×Kids & Family
Tractor Supply Company2.34×Shopping
Tractor2.11×Cars & Mobility
Ace Hardware1.77×Home & Garden
Freight transport1.56×Cars & Mobility
Ranch1.77×Travel & Leisure
Logging2.97×Technology & Electronics
Lawn1.62×Home & Garden
Botany1.79×Home & Garden
National park1.86×Travel & Leisure
Road1.52×Travel & Leisure
Forest1.94×Travel & Leisure
Survival skills1.61×Politics & Society
Heavy equipment2.16×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forestry audience
TraitClusterScore
DIY MentalityTHRILL1.65
PatriotismCONSERVATISM1.63
Urban LifestyleOPEN1.6
IndividualismJOY1.47
Community OrientationOPEN1.4
Convenience OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Forestry
CountryShare
United States24.9%
United Kingdom6.2%
Italy4.8%

See Forestry audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Forestry have in United States?

Forestry has an estimated audience of 18,685,581 people in United States, concentrated in California and Texas.

What is the gender split and age of Forestry fans?

41.1% of Forestry fans are female, 58.9% are male, with an average age of 45.6 years.

Which brands do Forestry fans like most?

Forestry fans show strongest brand affinity for Tree (2.15×), Lowe's (1.55×), and AutoZone (1.6×) over the country average.

Where do Forestry fans live in United States?

Forestry fans in United States are most concentrated in California (reach 2,443,220), Texas (reach 1,711,668), and Florida (reach 1,230,892). These three regions account for the largest share of the active audience.

What other brands do Forestry fans also like?

Beyond Forestry itself, the audience over-indexes on Lowe's (1.55×), AutoZone (1.6×), Agriculture (1.54×), and Plant (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forestry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.