Rascasse Audience Intelligence

Ranch Audience in United States

A data profile of the people who buy, follow and care about Ranch in United States — modelled from more than twelve digital signal sources. Ranch has an estimated audience of 32,450,695 people in United States.

#571among Topic in United States#66in Travel & Leisure

The average Ranch fan in United States is 43.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Livestock, Planet Fitness, Real property, with strongest over-indexing on Livestock (2.09× the country average).

Demographically, the Ranch audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ranch fan in United States is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Livestock.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ranch profile in United States.

Audience size
32.5M
in United States
Gender
49.0%♀
51.0% male
Age
43.8
average years
Country rank
#817
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ranch fans

49.0% are female, 51.0% are male, average age 43.8.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Ranch audience in United States
MetricValue
Female49.0%
Male51.0%
Average age43.8
Estimated audience size32,450,695
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Ranch audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

50.2%

of the worldwide Ranch audience comes from United States.

Worldwide audience distribution share by country for Ranch
CountryShare
United States50.2%
Mexico5.8%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ranch audience in United States is strongest.

Fig. 05

Top regions by affinity

Ranch fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~100K2.64×
02Montana~200K2.34×
03Idaho~300K1.84×
04Hawaii~200K1.78×
05Texas~4.5M1.68×
06Colorado~800K1.50×
07Utah~400K1.40×
08Oregon~500K1.37×
09South Dakota~100K1.30×
10New Mexico~200K1.27×
11Oklahoma~400K1.24×
12Nevada~400K1.19×
13Arizona~800K1.17×
14California~4M1.15×
15North Dakota~80K1.14×
16Washington~700K1.10×
17Nebraska~200K1.09×
18Kansas~300K1.07×
19Arkansas~300K1.01×
20Georgia~900K0.93×
21Iowa~200K0.90×
22Alaska~60K0.89×
23Missouri~500K0.88×
24Mississippi~200K0.88×
25Tennessee~600K0.85×
26Minnesota~400K0.85×
27Florida~2M0.83×
28Louisiana~300K0.83×
29Indiana~500K0.82×
30West Virginia~100K0.82×
31Alabama~400K0.80×
32Illinois~800K0.77×
33North Carolina~800K0.77×
34Kentucky~300K0.77×
35Michigan~600K0.76×
36South Carolina~400K0.74×
37Wisconsin~400K0.74×
38New York~1.5M0.73×
39Virginia~600K0.73×
40Washington, District of Columbia~70K0.71×
41Ohio~700K0.70×
42Pennsylvania~700K0.66×
43Maryland~400K0.64×
44Maine~70K0.64×
45Delaware~60K0.64×
46New Jersey~500K0.62×
47Massachusetts~400K0.62×
48Connecticut~200K0.62×
49New Hampshire~80K0.61×
50Rhode Island~60K0.61×
Fig. 06

Affinity by region

Affinity by region — Ranch, United States
0.61×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ranch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ranch audience
#·InterestCategoryAffinity×
01Real propertyHome & Garden2.27×
02Microwave ovenHome & Garden2.19×
03Diaper bagKids & Family2.18×
04LivestockPets & Animals2.09×
05Fly fishingSports2.09×
06RodeoSports2.04×
07Tractor Supply CompanyShopping2.03×
08Rail transportTravel & Leisure2.01×
09Hardware storeHome & Garden1.94×
10Discount TireShopping1.91×
11Talk radioMusic & Radio1.88×
12AuctionShopping1.85×
13GeneticsKids & Family1.76×
14DonationBusiness & Career1.72×
15Veterinary medicineBusiness & Career1.71×
16Fox News ChannelMovies & TV1.70×
17Planet FitnessSports1.68×
18Staples (Canada)Business & Career1.56×
19MeatFood & Beverages1.54×
20Subscription business modelShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ranch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ranch audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
Community OrientationOPEN1.36×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ranch audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.83×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ranch have in United States?

Ranch has an estimated audience of 32,450,695 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Ranch fans?

49.0% of Ranch fans are female, 51.0% are male, with an average age of 43.8 years.

03

Which brands do Ranch fans like most?

Ranch fans show strongest brand affinity for Livestock (2.09×), Planet Fitness (1.68×), and Real property (2.27×) over the country average.

04

Where do Ranch fans live in United States?

Ranch fans in United States are most concentrated in Texas (reach ~4.5M), California (reach ~4M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Ranch fans also like?

Beyond Ranch itself, the audience over-indexes on Planet Fitness (1.68×), Real property (2.27×), Meat (1.54×), and Genetics (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Ranch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ranch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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