Ranch Audience in United States

Ranch has an estimated audience of 32,450,695 people in United States. 49.0% are female, 51.0% are male, average age 43.8. Top regions: Texas, California, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Enterprise Rent-A-Car.

The average Ranch fan in United States is 43.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (19.82× the country average). Demographically, the Ranch audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Ranch fans

Demographic split for Ranch audience in United States
MetricValue
Female49.0%
Male51.0%
Average age43.8
Estimated audience size32,450,695

Audience persona

The typical Ranch fan in United States is balanced, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Ranch in United States
RegionReachAffinity
Texas5,081,3951.82×
California4,135,1761.16×
Florida1,824,5840.83×
New York1,256,8240.69×
Georgia1,006,7501.01×
Colorado900,3501.76×
Illinois817,2140.76×
Arizona792,8131.2×
Washington765,0121.18×
North Carolina713,9080.73×
Pennsylvania675,0320.62×
Ohio654,2210.65×
Michigan628,6570.74×
Virginia544,6540.69×
Oregon543,1021.46×
Tennessee532,4990.82×
Indiana473,4170.8×
New Jersey468,6640.57×
Oklahoma461,0201.28×
Missouri448,9870.86×
Utah433,5551.49×
Minnesota389,8760.84×
Nevada382,3271.22×
Massachusetts381,8980.6×
Idaho353,2912.17×
Alabama341,7580.75×
South Carolina336,8500.69×
Maryland333,8050.6×
Wisconsin330,6490.68×
Louisiana323,1140.77×
Kentucky287,6270.71×
Kansas278,5791.09×
Arkansas257,4190.96×
Iowa238,8590.89×
Mississippi229,6220.86×
Montana223,1092.48×
Hawaii214,7661.54×
New Mexico208,6181.28×
Connecticut188,8610.58×
Nebraska170,0841.05×
Wyoming142,1782.96×
West Virginia112,0390.74×
South Dakota91,4151.22×
North Dakota72,1391.08×
Washington, District of Columbia69,5220.71×
New Hampshire66,7210.52×
Maine63,9660.55×
Alaska59,6120.86×
Rhode Island49,2180.48×
Delaware42,5630.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ranch audience
BrandAffinityCategory
Google Maps19.82×Internet & Social Media
Capital One17.02×Business & Career
Indeed.com15.97×Business & Career
CarGurus18.28×Cars & Mobility
Enterprise Rent-A-Car18.52×Cars & Mobility
Google News16.08×News
AccuWeather17.33×Home & Garden
Circle K17.53×Shopping
Apple Store19.29×Shopping
Aaron Rodgers15.5×Sports
ICloud19.51×Technology & Electronics
DuckDuckGo18.9×Internet & Social Media
Autism Awareness19.03×Health
Beetlejuice9.67×Movies & TV
Khan Academy16.6×Business & Career
Google Earth19.1×Internet & Social Media
Diane Keaton11.81×Movies & TV
DeviantArt13.2×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Bruce Willis13.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ranch audience
TraitClusterScore
ExtroversionTHRILL1.37
PatriotismCONSERVATISM1.25
DIY MentalityTHRILL1.14
Community OrientationOPEN1.13
TraditionCONSERVATISM1.13
IndividualismJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Ranch
CountryShare
United States50.2%
Mexico5.8%
Brazil4.3%

See Ranch audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Ranch have in United States?

Ranch has an estimated audience of 32,450,695 people in United States, concentrated in Texas and California.

What is the gender split and age of Ranch fans?

49.0% of Ranch fans are female, 51.0% are male, with an average age of 43.8 years.

Which brands do Ranch fans like most?

Ranch fans show strongest brand affinity for Google Maps (19.82×), Capital One (17.02×), and Indeed.com (15.97×) over the country average.

Where do Ranch fans live in United States?

Ranch fans in United States are most concentrated in Texas (reach 5,081,395), California (reach 4,135,176), and Florida (reach 1,824,584). These three regions account for the largest share of the active audience.

What other brands do Ranch fans also like?

Beyond Ranch itself, the audience over-indexes on Capital One (17.02×), Indeed.com (15.97×), CarGurus (18.28×), and Enterprise Rent-A-Car (18.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ranch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.