Rodeo Audience in United States

Rodeo logo

Rodeo has an estimated audience of 23,029,240 people in United States. 49.0% are female, 51.0% are male, average age 37.5. Top regions: Texas, California, Florida. Top brand affinities: Boot Barn, Ranch, Barrel racing, Hog Hunting, Horse training.

The average Rodeo fan in United States is 37.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Boot Barn, Ranch, Barrel racing, with strongest over-indexing on Boot Barn (5.63× the country average). Demographically, the Rodeo audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Record label

Demographics of Rodeo fans

Demographic split for Rodeo audience in United States
MetricValue
Female49.0%
Male51.0%
Average age37.5
Estimated audience size23,029,240

Audience persona

The typical Rodeo fan in United States is balanced, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for Boot Barn.

Top regions in United States

Top regions ranked by reach for Rodeo in United States
RegionReachAffinity
Texas4,625,2572.34×
California2,900,8841.15×
Florida1,359,6540.87×
New York1,220,3750.95×
Georgia787,1521.11×
Alabama776,7862.41×
Arizona709,6561.51×
North Carolina627,6390.91×
Virginia513,4730.92×
Illinois485,9200.63×
Pennsylvania462,8460.6×
Ohio462,5860.65×
Michigan457,7430.76×
Colorado436,7921.2×
Oklahoma404,3051.58×
Washington404,0780.87×
Tennessee396,8110.86×
Utah363,1251.76×
New Jersey345,9000.59×
Missouri338,5370.91×
Oregon318,4281.21×
South Carolina304,5340.88×
Indiana284,1550.68×
Louisiana274,0590.92×
Maryland264,3250.67×
Kentucky234,7150.81×
Minnesota233,2960.71×
Nevada224,1251.01×
Massachusetts220,7150.49×
Wisconsin218,6930.63×
Kansas215,3011.19×
Arkansas195,7931.03×
Idaho171,2041.48×
Mississippi160,7840.85×
Montana150,6742.36×
Iowa149,3220.79×
New Mexico125,6781.09×
Wyoming110,3433.23×
Nebraska108,2270.94×
Connecticut107,2800.46×
South Dakota70,1441.32×
West Virginia62,3740.58×
Hawaii57,1180.58×
North Dakota47,9981.01×
Washington, District of Columbia40,1390.58×
New Hampshire37,9680.42×
Maine35,8680.43×
Rhode Island33,2280.45×
Delaware30,5250.48×
Alaska28,4300.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rodeo audience
BrandAffinityCategory
Boot Barn5.63×Fashion & Accessoires
Ranch2.04×Travel & Leisure
Barrel racing3.86×Cars & Mobility
Hog Hunting3.87×Sports
Horse training2.34×Pets & Animals
Calf roping4.16×Sports
Discount Tire1.79×Shopping
Tractor1.78×Cars & Mobility
Team roping3.67×Sports
Tractor Supply Company1.79×Shopping
Horse breeding2.31×Pets & Animals
Western riding2.64×Sports
Bull riding3.59×Sports
Waterfowl2.12×Pets & Animals
Drill1.5×Home & Garden
Hammer1.57×Home & Garden
Wrench1.51×Home & Garden
Houston Livestock Show and Rodeo3.64×Home & Garden
Regional styles of Mexican music2.34×Music & Radio
Professional Rodeo Cowboys Association3.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rodeo audience
TraitClusterScore
ExtroversionTHRILL1.34
PatriotismCONSERVATISM1.31
Sports ActivityPOWER1.21
DIY MentalityTHRILL1.17
Risk AppetiteTHRILL1.11
TraditionCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Rodeo
CountryShare
United States39.4%
Brazil12.9%
Japan9.2%

See Rodeo audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Rodeo have in United States?

Rodeo has an estimated audience of 23,029,240 people in United States, concentrated in Texas and California.

What is the gender split and age of Rodeo fans?

49.0% of Rodeo fans are female, 51.0% are male, with an average age of 37.5 years.

Which brands do Rodeo fans like most?

Rodeo fans show strongest brand affinity for Boot Barn (5.63×), Ranch (2.04×), and Barrel racing (3.86×) over the country average.

Where do Rodeo fans live in United States?

Rodeo fans in United States are most concentrated in Texas (reach 4,625,257), California (reach 2,900,884), and Florida (reach 1,359,654). These three regions account for the largest share of the active audience.

What other brands do Rodeo fans also like?

Beyond Rodeo itself, the audience over-indexes on Ranch (2.04×), Barrel racing (3.86×), Hog Hunting (3.87×), and Horse training (2.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rodeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.