Rascasse Audience Intelligence

Rodeo Audience in United States

A data profile of the people who buy, follow and care about Rodeo in United States — modelled from more than twelve digital signal sources. Rodeo has an estimated audience of 23,029,240 people in United States.

#937among Topic in United States#93in Sports

The average Rodeo fan in United States is 37.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Boot Barn, Ranch, Barrel racing, with strongest over-indexing on Boot Barn (5.63× the country average).

Demographically, the Rodeo audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Tradition, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rodeo fan in United States is balanced, around 37.5 years old, with strong Tradition tendencies and a notable affinity for Boot Barn.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rodeo profile in United States.

Audience size
23M
in United States
Gender
49.0%♀
51.0% male
Age
37.5
average years
Country rank
#1370
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rodeo fans

49.0% are female, 51.0% are male, average age 37.5.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Rodeo audience in United States
MetricValue
Female49.0%
Male51.0%
Average age37.5
Estimated audience size23,029,240
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Rodeo audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

39.3%

of the worldwide Rodeo audience comes from United States.

Worldwide audience distribution share by country for Rodeo
CountryShare
United States39.3%
Brazil12.9%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rodeo audience in United States is strongest.

Fig. 05

Top regions by affinity

Rodeo fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~100K3.27×
02Montana~200K2.44×
03Texas~5M2.40×
04Alabama~700K2.26×
05New York~2M1.71×
06Utah~400K1.70×
07Oklahoma~400K1.49×
08Idaho~200K1.49×
09Arizona~700K1.42×
10South Dakota~70K1.34×
11Oregon~300K1.23×
12Colorado~400K1.18×
13California~3M1.15×
14Kansas~200K1.14×
15New Mexico~100K1.13×
16North Dakota~50K1.06×
17Georgia~700K1.03×
18Arkansas~200K1.02×
19Nevada~200K0.96×
20Louisiana~300K0.94×
21Nebraska~100K0.94×
22Virginia~500K0.88×
23Missouri~300K0.87×
24Mississippi~200K0.87×
25North Carolina~600K0.86×
26Tennessee~400K0.84×
27South Carolina~300K0.84×
28Florida~1.5M0.83×
29Washington~400K0.82×
30Kentucky~200K0.81×
31Iowa~100K0.79×
32Michigan~400K0.71×
33Minnesota~200K0.70×
34Alaska~30K0.68×
35Indiana~300K0.67×
36Wisconsin~200K0.65×
37Ohio~500K0.64×
38West Virginia~70K0.64×
39Maryland~200K0.63×
40Hawaii~60K0.62×
41Illinois~500K0.61×
42Washington, District of Columbia~40K0.61×
43Pennsylvania~500K0.59×
44New Jersey~300K0.58×
45Delaware~40K0.57×
46Rhode Island~40K0.53×
47Maine~40K0.52×
48New Hampshire~50K0.50×
49Massachusetts~200K0.49×
50Connecticut~100K0.49×
Fig. 06

Affinity by region

Affinity by region — Rodeo, United States
0.49×1.00×3.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rodeo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rodeo audience
#·InterestCategoryAffinity×
01Boot BarnFashion & Accessoires5.63×
02Calf ropingSports4.16×
03Hog HuntingSports3.87×
04Barrel racingCars & Mobility3.86×
05Team ropingSports3.67×
06Houston Livestock Show and RodeoHome & Garden3.64×
07Bull ridingSports3.59×
08Professional Rodeo Cowboys AssociationSports3.53×
09Western ridingSports2.64×
10Horse trainingPets & Animals2.34×
11Regional styles of Mexican musicMusic & Radio2.34×
12Horse breedingPets & Animals2.31×
13WaterfowlPets & Animals2.12×
14RanchTravel & Leisure2.04×
15Discount TireShopping1.79×
16Tractor Supply CompanyShopping1.79×
17TractorCars & Mobility1.78×
18HammerHome & Garden1.57×
19WrenchHome & Garden1.51×
20DrillHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rodeo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rodeo audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.16×
DIY MentalityTHRILL1.11×
PatriotismCONSERVATISM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rodeo audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Early Adopter MentalityPOWER0.83×
Career OrientationPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rodeo have in United States?

Rodeo has an estimated audience of 23,029,240 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Rodeo fans?

49.0% of Rodeo fans are female, 51.0% are male, with an average age of 37.5 years.

03

Which brands do Rodeo fans like most?

Rodeo fans show strongest brand affinity for Boot Barn (5.63×), Ranch (2.04×), and Barrel racing (3.86×) over the country average.

04

Where do Rodeo fans live in United States?

Rodeo fans in United States are most concentrated in Texas (reach ~5M), California (reach ~3M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Rodeo fans also like?

Beyond Rodeo itself, the audience over-indexes on Ranch (2.04×), Barrel racing (3.86×), Hog Hunting (3.87×), and Horse training (2.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Rodeo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rodeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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