A data profile of the people who buy, follow and care about Calf roping in United States — modelled from more than twelve digital signal sources. Calf roping has an estimated audience of 4,885,380 people in United States.
The average Calf roping fan in United States is 37.7 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Wrangler (jeans), Utah Jazz, Planet Fitness, with strongest over-indexing on Wrangler (jeans) (10.05× the country average).
Demographically, the Calf roping audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Calf roping fan in United States is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Wrangler (jeans).
The key figures that characterise the Calf roping profile in United States.
50.9% are female, 49.1% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 37.7 |
| Estimated audience size | 4,885,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 20% |
Where the Calf roping audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oklahoma | ~100K | 2.06× | |
| 02 | Montana | ~20K | 1.74× | |
| 03 | Wyoming | ~10K | 1.72× | |
| 04 | Texas | ~600K | 1.54× | |
| 05 | South Dakota | ~10K | 1.30× | |
| 06 | Louisiana | ~80K | 1.29× | |
| 07 | Mississippi | ~50K | 1.27× | |
| 08 | Nebraska | ~30K | 1.25× | |
| 09 | Idaho | ~30K | 1.25× | |
| 10 | Utah | ~50K | 1.22× | |
| 11 | Arkansas | ~50K | 1.20× | |
| 12 | New Mexico | ~30K | 1.17× | |
| 13 | Alaska | ~10K | 1.12× | |
| 14 | Kansas | ~40K | 1.11× | |
| 15 | North Dakota | ~10K | 1.11× | |
| 16 | Colorado | ~80K | 1.09× | |
| 17 | Arizona | ~100K | 1.04× | |
| 18 | Missouri | ~80K | 0.98× | |
| 19 | Alabama | ~70K | 0.98× | |
| 20 | Rhode Island | ~20K | 0.98× | |
| 21 | Delaware | ~10K | 0.98× | |
| 22 | West Virginia | ~20K | 0.97× | |
| 23 | Iowa | ~40K | 0.96× | |
| 24 | Hawaii | ~20K | 0.96× | |
| 25 | New Hampshire | ~20K | 0.96× | |
| 26 | Maine | ~20K | 0.96× | |
| 27 | Oregon | ~50K | 0.95× | |
| 28 | Washington, District of Columbia | ~10K | 0.93× | |
| 29 | Kentucky | ~60K | 0.91× | |
| 30 | Nevada | ~40K | 0.90× | |
| 31 | Tennessee | ~90K | 0.89× | |
| 32 | Connecticut | ~40K | 0.86× | |
| 33 | Washington | ~80K | 0.84× | |
| 34 | South Carolina | ~60K | 0.83× | |
| 35 | Minnesota | ~60K | 0.83× | |
| 36 | Wisconsin | ~60K | 0.81× | |
| 37 | Indiana | ~70K | 0.79× | |
| 38 | Maryland | ~70K | 0.79× | |
| 39 | Massachusetts | ~80K | 0.78× | |
| 40 | Georgia | ~100K | 0.75× | |
| 41 | New Jersey | ~90K | 0.75× | |
| 42 | North Carolina | ~100K | 0.73× | |
| 43 | Michigan | ~90K | 0.73× | |
| 44 | Virginia | ~90K | 0.72× | |
| 45 | Ohio | ~100K | 0.70× | |
| 46 | Pennsylvania | ~100K | 0.69× | |
| 47 | Illinois | ~100K | 0.67× | |
| 48 | Florida | ~200K | 0.59× | |
| 49 | New York | ~200K | 0.58× | |
| 50 | California | ~300K | 0.52× |
The strongest cross-interests of the Calf roping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wrangler (jeans) | Fashion & Accessoires | 10.05× | ||
| 02 | Ariat | Fashion & Accessoires | 8.77× | ||
| 03 | Kentucky Derby | Sports | 7.30× | ||
| 04 | Utah Jazz | Sports | 6.60× | ||
| 05 | Toyota Tacoma | Cars & Mobility | 5.56× | ||
| 06 | Boot Barn | Fashion & Accessoires | 5.25× | ||
| 07 | Horseback riding | Sports | 5.09× | ||
| 08 | Diesel engine | Cars & Mobility | 5.09× | ||
| 09 | Rodeo | Sports | 4.16× | ||
| 10 | San Antonio Spurs | Sports | 3.77× | ||
| 11 | Diaper bag | Kids & Family | 3.64× | ||
| 12 | Tractor Supply Company | Shopping | 2.93× | ||
| 13 | Discount Tire | Shopping | 2.89× | ||
| 14 | Veterinary medicine | Business & Career | 2.84× | ||
| 15 | Planet Fitness | Sports | 2.60× | ||
| 16 | Hardware store | Home & Garden | 2.52× | ||
| 17 | Livestock | Pets & Animals | 2.27× | ||
| 18 | Menards | Home & Garden | 2.18× | ||
| 19 | AutoZone | Cars & Mobility | 1.82× | ||
| 20 | Camping | Travel & Leisure | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.74× | |
| Tradition | CONSERVATISM | 1.60× | |
| Need for Security | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.66× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Design Affinity | PREMIUM | 0.76× |
Calf roping has an estimated audience of 4,885,380 people in United States, concentrated in Texas and California.
50.9% of Calf roping fans are female, 49.1% are male, with an average age of 37.7 years.
Calf roping fans show strongest brand affinity for Wrangler (jeans) (10.05×), Utah Jazz (6.6×), and Planet Fitness (2.6×) over the country average.
Calf roping fans in United States are most concentrated in Texas (reach ~600K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Calf roping itself, the audience over-indexes on Utah Jazz (6.6×), Planet Fitness (2.6×), Rodeo (4.16×), and Ariat (8.77×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Calf roping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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