Rascasse Audience Intelligence

Western riding Audience in United States

Name: Western riding — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Western riding in United States — modelled from more than twelve digital signal sources. Western riding has an estimated audience of 9,243,116 people in United States.

#59among Sport in United States #2447among Topic in United States #319in Sports

The average Western riding fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western riding profile in United States.

Audience size

9.2M

in United States

Gender

55.0%♀

45.0% male

Age

42.9

average years

Country rank

#3881

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Western riding fans

55.0% are female, 45.0% are male, average age 42.9.

Fig. 02

Gender split

55.0%

Female

45.0%

Male

Demographic split for Western riding audience in United States
Metric	Value
Female	55.0%
Male	45.0%
Average age	42.9
Estimated audience size	9,243,116

Fig. 03

Age distribution

Age distribution of the Western riding audience in United States
Age bracket	Share	%
16-19		16%
20-29		14%
30-39		16%
40-49		22%
50+		31%

Fig. 04

Worldwide distribution

37.9%

of the worldwide Western riding audience comes from United States.

Worldwide audience distribution share by country for Western riding
Country	Share
United States	37.9%
Germany	8.0%
Japan	6.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western riding audience in United States is strongest.

Fig. 05

Top regions by affinity

Western riding fans by region: top regions in United States
#	Region	Reach	×
01	Colorado	~200K	1.24×
02	Virginia	~300K	1.18×
03	Vermont	~20K	1.18×
04	Idaho	~50K	1.16×
05	New Hampshire	~40K	1.16×
06	Connecticut	~100K	1.15×
07	Maine	~40K	1.13×
08	Montana	~30K	1.13×
09	Kentucky	~100K	1.12×
10	Oregon	~100K	1.09×
11	Utah	~90K	1.09×
12	North Carolina	~300K	1.08×
13	South Carolina	~100K	1.06×
14	Alaska	~20K	1.04×
15	Ohio	~300K	1.03×
16	Indiana	~200K	1.03×
17	Oklahoma	~100K	1.03×
18	Delaware	~30K	1.03×
19	North Dakota	~20K	1.02×
20	Pennsylvania	~300K	1.01×
21	Wisconsin	~100K	1.01×
22	South Dakota	~20K	1.01×
23	Washington	~200K	1.00×
24	Tennessee	~200K	0.98×
25	Iowa	~70K	0.98×
26	Maryland	~200K	0.97×
27	Kansas	~70K	0.97×
28	Nebraska	~50K	0.97×
29	Massachusetts	~200K	0.95×
30	Missouri	~100K	0.95×
31	West Virginia	~40K	0.95×
32	Rhode Island	~30K	0.95×
33	Georgia	~300K	0.94×
34	Michigan	~200K	0.93×
35	Washington, District of Columbia	~30K	0.93×
36	Alabama	~100K	0.92×
37	Hawaii	~40K	0.92×
38	Texas	~700K	0.91×
39	Arkansas	~70K	0.91×
40	New Mexico	~40K	0.90×
41	Florida	~600K	0.89×
42	Mississippi	~70K	0.89×
43	Arizona	~200K	0.88×
44	Minnesota	~100K	0.87×
45	Louisiana	~100K	0.87×
46	New York	~400K	0.85×
47	Nevada	~70K	0.84×
48	California	~800K	0.83×
49	New Jersey	~200K	0.82×
50	Illinois	~200K	0.78×

Affinity by region — Western riding, United States

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Western riding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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