Rascasse Audience Intelligence

Horse training Audience in United States

A data profile of the people who buy, follow and care about Horse training in United States — modelled from more than twelve digital signal sources. Horse training has an estimated audience of 15,927,898 people in United States.

#1485among Topic in United States#59in Pets & Animals

The average Horse training fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Horseback riding, Clothing, Planet Fitness, with strongest over-indexing on Horseback riding (7.59× the country average).

Demographically, the Horse training audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horse training fan in United States is more female, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Horseback riding.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horse training profile in United States.

Audience size
15.9M
in United States
Gender
55.6%♀
44.4% male
Age
38.8
average years
Country rank
#2178
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horse training fans

55.6% are female, 44.4% are male, average age 38.8.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Horse training audience in United States
MetricValue
Female55.6%
Male44.4%
Average age38.8
Estimated audience size15,927,898
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Horse training audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3917%
40-4919%
50+22%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Horse training audience comes from United States.

Worldwide audience distribution share by country for Horse training
CountryShare
United States24.3%
Germany10.8%
Japan7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horse training audience in United States is strongest.

Fig. 05

Top regions by affinity

Horse training fans by region: top regions in United States
#RegionReachAffinity×
01Montana~70K1.68×
02Wyoming~40K1.65×
03Idaho~100K1.62×
04Nebraska~100K1.34×
05Kentucky~300K1.27×
06Utah~200K1.22×
07Colorado~300K1.20×
08South Dakota~40K1.18×
09New Mexico~90K1.17×
10Oregon~200K1.14×
11Oklahoma~200K1.14×
12Kansas~100K1.11×
13Arkansas~100K1.10×
14North Dakota~40K1.09×
15Wisconsin~200K1.04×
16Iowa~100K1.04×
17Washington~300K1.02×
18Missouri~300K1.02×
19Arizona~300K1.00×
20Mississippi~100K1.00×
21West Virginia~70K0.99×
22Alaska~30K0.99×
23Louisiana~200K0.98×
24Indiana~300K0.96×
25New Hampshire~60K0.96×
26Maine~50K0.96×
27Tennessee~300K0.94×
28Minnesota~200K0.94×
29Texas~1.5M0.93×
30South Carolina~200K0.92×
31Alabama~200K0.92×
32Rhode Island~50K0.90×
33Delaware~40K0.90×
34North Carolina~400K0.88×
35Hawaii~60K0.87×
36Ohio~400K0.86×
37Michigan~400K0.85×
38Washington, District of Columbia~40K0.84×
39Nevada~100K0.82×
40Pennsylvania~400K0.81×
41Virginia~300K0.80×
42Connecticut~100K0.79×
43Georgia~400K0.76×
44California~1.5M0.75×
45Florida~800K0.72×
46Maryland~200K0.72×
47Massachusetts~200K0.70×
48Illinois~400K0.67×
49New Jersey~200K0.61×
50New York~500K0.59×
Fig. 06

Affinity by region

Affinity by region — Horse training, United States
0.59×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horse training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horse training audience
#·InterestCategoryAffinity×
01Horseback ridingSports7.59×
02Horse showPets & Animals7.21×
03Dungeons & DragonsGames5.27×
04Dog agilityPets & Animals5.05×
05Boot BarnFashion & Accessoires4.80×
06Horse racingSports4.73×
07MongoliaTravel & Leisure4.23×
08Rick and MortyMovies & TV4.12×
09Largemouth bassFood & Beverages4.11×
10KayakTravel & Leisure3.58×
11Diaper bagKids & Family3.15×
12Fly fishingSports3.07×
13Wildlife photographyTechnology & Electronics2.86×
14Veterinary medicineBusiness & Career2.85×
15Hair ExtensionsBeauty & Wellness2.69×
16Planet FitnessSports2.36×
17Hardware storeHome & Garden2.31×
18LivestockPets & Animals1.87×
19ClothingFashion & Accessoires1.68×
20Nonprofit organizationPolitics & Society1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horse training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horse training audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.45×
TraditionCONSERVATISM1.71×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horse training audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.85×
ExtroversionTHRILL0.89×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horse training have in United States?

Horse training has an estimated audience of 15,927,898 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Horse training fans?

55.6% of Horse training fans are female, 44.4% are male, with an average age of 38.8 years.

03

Which brands do Horse training fans like most?

Horse training fans show strongest brand affinity for Horseback riding (7.59×), Clothing (1.68×), and Planet Fitness (2.36×) over the country average.

04

Where do Horse training fans live in United States?

Horse training fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Horse training fans also like?

Beyond Horse training itself, the audience over-indexes on Clothing (1.68×), Planet Fitness (2.36×), Veterinary medicine (2.85×), and Rick and Morty (4.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Horse training audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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