Rascasse Audience Intelligence

Horse training Audience in Brazil

A data profile of the people who buy, follow and care about Horse training in Brazil — modelled from more than twelve digital signal sources. Horse training has an estimated audience of 3,475,395 people in Brazil.

Horse training has an estimated audience of 3,475,395 people in Brazil. 50.9% are female, 49.1% are male, average age 38.7. Top brand affinities: Country music, Fertilizer, Pop music, Rock music, Arsenal F.C..

Top brand affinities include Country music, Fertilizer, Pop music, with strongest over-indexing on Country music (1.55× the country average).

Demographically, the Horse training audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Family Orientation.

The typical Horse training fan in Brazil is balanced, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Country music.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horse training profile in Brazil.

Audience size
3.5M
in Brazil
Gender
50.9%
49.1% male
Age
38.7
average years
Country rank
#1975
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horse training fans

50.9% are female, 49.1% are male, average age 38.7.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Horse training audience in Brazil
MetricValue
Female50.9%
Male49.1%
Average age38.7
Estimated audience size3,475,395
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Horse training audience in Brazil
Age bracketShare%
16-1917%
20-2924%
30-3922%
40-4918%
50+19%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Horse training audience comes from Brazil.

Worldwide audience distribution share by country for Horse training
CountryShare
United States24.3%
Germany10.8%
Japan7.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horse training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horse training audience
#·InterestCategoryAffinity×
01Ford ExplorerCars & Mobility9.77×
02Škoda AutoCars & Mobility5.44×
03Spy filmMovies & TV3.90×
04MotorboatCars & Mobility3.69×
05FertilizerHome & Garden3.39×
06SnapchatInternet & Social Media3.18×
07Used CarsCars & Mobility2.84×
08Arsenal F.C.Sports2.70×
09Gusttavo LimaMusic & Radio2.53×
10Chicago BullsSports2.48×
11BundesligaSports2.10×
12AtacadãoShopping1.66×
13WebMotorsCars & Mobility1.65×
14mulheresMovies & TV1.64×
15Pop musicMusic & Radio1.62×
16Soul musicMusic & Radio1.61×
17SportingbetSports1.58×
18PCI ConcursosShopping1.56×
19Country musicMusic & Radio1.55×
20Rock musicMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horse training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Horse training audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.09×
Family OrientationCONSERVATISM1.60×
Convenience OrientationPREMIUM1.40×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Horse training audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
TraditionCONSERVATISM0.71×
SpiritualityBALANCE0.72×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Horse training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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