A data profile of the people who buy, follow and care about Horse training in Brazil — modelled from more than twelve digital signal sources. Horse training has an estimated audience of 3,475,395 people in Brazil.
Horse training has an estimated audience of 3,475,395 people in Brazil. 50.9% are female, 49.1% are male, average age 38.7. Top brand affinities: Country music, Fertilizer, Pop music, Rock music, Arsenal F.C..
Top brand affinities include Country music, Fertilizer, Pop music, with strongest over-indexing on Country music (1.55× the country average).
Demographically, the Horse training audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Horse training fan in Brazil is balanced, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Country music.
The key figures that characterise the Horse training profile in Brazil.
50.9% are female, 49.1% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 38.7 |
| Estimated audience size | 3,475,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Horse training audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.3% |
| Germany | 10.8% |
| Japan | 7.7% |
The strongest cross-interests of the Horse training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford Explorer | Cars & Mobility | 9.77× | ||
| 02 | Škoda Auto | Cars & Mobility | 5.44× | ||
| 03 | Spy film | Movies & TV | 3.90× | ||
| 04 | Motorboat | Cars & Mobility | 3.69× | ||
| 05 | Fertilizer | Home & Garden | 3.39× | ||
| 06 | Snapchat | Internet & Social Media | 3.18× | ||
| 07 | Used Cars | Cars & Mobility | 2.84× | ||
| 08 | Arsenal F.C. | Sports | 2.70× | ||
| 09 | Gusttavo Lima | Music & Radio | 2.53× | ||
| 10 | Chicago Bulls | Sports | 2.48× | ||
| 11 | Bundesliga | Sports | 2.10× | ||
| 12 | Atacadão | Shopping | 1.66× | ||
| 13 | WebMotors | Cars & Mobility | 1.65× | ||
| 14 | mulheres | Movies & TV | 1.64× | ||
| 15 | Pop music | Music & Radio | 1.62× | ||
| 16 | Soul music | Music & Radio | 1.61× | ||
| 17 | Sportingbet | Sports | 1.58× | ||
| 18 | PCI Concursos | Shopping | 1.56× | ||
| 19 | Country music | Music & Radio | 1.55× | ||
| 20 | Rock music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.09× | |
| Family Orientation | CONSERVATISM | 1.60× | |
| Convenience Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Tradition | CONSERVATISM | 0.71× | |
| Spirituality | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Horse training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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