A data profile of the people who buy, follow and care about Chicago Bulls in Brazil — modelled from more than twelve digital signal sources. Chicago Bulls has an estimated audience of 3,639,818 people in Brazil.
The average Chicago Bulls fan in Brazil is 34.1 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Oklahoma City Thunder, Philadelphia 76ers, San Antonio Spurs, with strongest over-indexing on Oklahoma City Thunder (15.64× the country average).
Demographically, the Chicago Bulls audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Chicago Bulls fan in Brazil is balanced, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for Oklahoma City Thunder.
The key figures that characterise the Chicago Bulls profile in Brazil.
45.2% are female, 54.8% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 34.1 |
| Estimated audience size | 3,639,818 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Chicago Bulls audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 51.0% |
| Brazil | 8.2% |
| Canada | 3.4% |
Where the Chicago Bulls audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~500K | 1.55× | |
| 02 | Amazonas | ~90K | 1.43× | |
| 03 | Rio Grande do Sul | ~300K | 1.19× | |
| 04 | São Paulo | ~1M | 1.17× | |
| 05 | Federal District | ~70K | 1.11× | |
| 06 | Acre | ~10K | 1.09× | |
| 07 | Roraima | ~10K | 1.09× | |
| 08 | Minas Gerais | ~400K | 1.07× | |
| 09 | Espírito Santo | ~80K | 1.05× | |
| 10 | Amapá | ~10K | 1.04× | |
| 11 | Piauí | ~50K | 1.03× | |
| 12 | Santa Catarina | ~200K | 1.00× | |
| 13 | Paraíba | ~70K | 1.00× | |
| 14 | Paraná | ~200K | 0.99× | |
| 15 | Pernambuco | ~200K | 0.97× | |
| 16 | Mato Grosso do Sul | ~50K | 0.95× | |
| 17 | Rondônia | ~30K | 0.94× | |
| 18 | Maranhão | ~80K | 0.90× | |
| 19 | Mato Grosso | ~60K | 0.89× | |
| 20 | Rio Grande do Norte | ~50K | 0.88× | |
| 21 | Goiás | ~100K | 0.86× | |
| 22 | Pará | ~100K | 0.86× | |
| 23 | Alagoas | ~40K | 0.83× | |
| 24 | Bahia | ~200K | 0.82× | |
| 25 | Sergipe | ~30K | 0.82× | |
| 26 | Ceará | ~100K | 0.80× | |
| 27 | Tocantins | ~20K | 0.74× |
The strongest cross-interests of the Chicago Bulls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Klay Thompson | Sports | 28.68× | ||
| 02 | Russell Westbrook | Sports | 27.39× | ||
| 03 | Kyrie Irving | Sports | 26.23× | ||
| 04 | Kevin Durant | Sports | 24.14× | ||
| 05 | Charlotte Hornets | Sports | 24.04× | ||
| 06 | Utah Jazz | Sports | 21.81× | ||
| 07 | Philadelphia 76ers | Sports | 21.57× | ||
| 08 | Toronto Raptors | Sports | 21.57× | ||
| 09 | New York Knicks | Sports | 20.61× | ||
| 10 | Atlanta Hawks | Sports | 19.46× | ||
| 11 | Phoenix Suns | Sports | 17.45× | ||
| 12 | San Antonio Spurs | Sports | 16.35× | ||
| 13 | Oklahoma City Thunder | Sports | 15.64× | ||
| 14 | Cleveland Cavaliers | Sports | 15.53× | ||
| 15 | Boston Celtics | Sports | 13.44× | ||
| 16 | Miami Heat | Sports | 10.02× | ||
| 17 | NBA playoffs | Sports | 9.47× | ||
| 18 | Golden State Warriors | Sports | 9.24× | ||
| 19 | Sofascore | Sports | 4.31× | ||
| 20 | Seleção Brasileira | Sports | 2.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.65× | |
| Tradition | CONSERVATISM | 1.63× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Indulgence | JOY | 0.75× | |
| Spirituality | BALANCE | 0.79× |
Chicago Bulls has an estimated audience of 3,639,818 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
45.2% of Chicago Bulls fans are female, 54.8% are male, with an average age of 34.1 years.
Chicago Bulls fans show strongest brand affinity for Oklahoma City Thunder (15.64×), Philadelphia 76ers (21.57×), and San Antonio Spurs (16.35×) over the country average.
Chicago Bulls fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Chicago Bulls itself, the audience over-indexes on Philadelphia 76ers (21.57×), San Antonio Spurs (16.35×), Boston Celtics (13.44×), and Toronto Raptors (21.57×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Chicago Bulls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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