A data profile of the people who buy, follow and care about Gusttavo Lima in Brazil — modelled from more than twelve digital signal sources. Gusttavo Lima has an estimated audience of 5,798,365 people in Brazil.
The average Gusttavo Lima fan in Brazil is 37.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Goiás.
Top brand affinities include Novella, PCI Concursos, Música sertaneja, with strongest over-indexing on Novella (3.42× the country average).
Demographically, the Gusttavo Lima audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Price Sensitivity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Gusttavo Lima fan in Brazil is more female, around 37.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Novella.
The key figures that characterise the Gusttavo Lima profile in Brazil.
60.2% are female, 39.8% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 37.6 |
| Estimated audience size | 5,798,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Gusttavo Lima audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 80.3% |
| United States | 3.0% |
| Portugal | 2.1% |
Where the Gusttavo Lima audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goiás | ~300K | 1.61× | |
| 02 | Minas Gerais | ~900K | 1.51× | |
| 03 | Acre | ~30K | 1.47× | |
| 04 | Mato Grosso | ~100K | 1.41× | |
| 05 | Rondônia | ~60K | 1.28× | |
| 06 | Mato Grosso do Sul | ~100K | 1.26× | |
| 07 | Tocantins | ~40K | 1.22× | |
| 08 | Roraima | ~20K | 1.15× | |
| 09 | Federal District | ~100K | 1.06× | |
| 10 | Espírito Santo | ~100K | 1.05× | |
| 11 | Sergipe | ~60K | 1.00× | |
| 12 | Paraná | ~300K | 0.93× | |
| 13 | Santa Catarina | ~200K | 0.93× | |
| 14 | Bahia | ~300K | 0.91× | |
| 15 | Rio Grande do Sul | ~300K | 0.90× | |
| 16 | Paraíba | ~100K | 0.88× | |
| 17 | Maranhão | ~100K | 0.87× | |
| 18 | Pará | ~200K | 0.84× | |
| 19 | Alagoas | ~70K | 0.84× | |
| 20 | São Paulo | ~1M | 0.83× | |
| 21 | Pernambuco | ~200K | 0.82× | |
| 22 | Piauí | ~60K | 0.82× | |
| 23 | Rio Grande do Norte | ~70K | 0.79× | |
| 24 | Amazonas | ~80K | 0.78× | |
| 25 | Ceará | ~200K | 0.77× | |
| 26 | Amapá | ~10K | 0.61× | |
| 27 | Rio de Janeiro | ~300K | 0.50× |
The strongest cross-interests of the Gusttavo Lima audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ClickBank | Shopping | 6.20× | ||
| 02 | Jorge e Matheus | Music & Radio | 5.42× | ||
| 03 | Sertanejo Universitario | Business & Career | 4.34× | ||
| 04 | Raffle | Fashion & Accessoires | 3.94× | ||
| 05 | Luan Santana | Music & Radio | 3.53× | ||
| 06 | PCI Concursos | Shopping | 3.52× | ||
| 07 | Novella | Literature | 3.42× | ||
| 08 | Amaro, Friuli | POI | 3.19× | ||
| 09 | Betfair | Games | 3.05× | ||
| 10 | zap imóveis | Travel & Leisure | 2.91× | ||
| 11 | Manicure & Pedicure | Beauty & Wellness | 2.47× | ||
| 12 | Proibidão | Music & Radio | 2.43× | ||
| 13 | Loterias da CAIXA | Games | 2.38× | ||
| 14 | Sportingbet | Sports | 2.29× | ||
| 15 | Agricultural engineering | Business & Career | 2.10× | ||
| 16 | Música sertaneja | Music & Radio | 2.08× | ||
| 17 | Lojas Americanas | Shopping | 2.05× | ||
| 18 | Gated community | Home & Garden | 1.89× | ||
| 19 | Arezzo | Travel & Leisure | 1.82× | ||
| 20 | Consortium | Business & Career | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.08× | |
| Tradition | CONSERVATISM | 1.06× | |
| Spirituality | BALANCE | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.64× | |
| Patriotism | CONSERVATISM | 0.64× | |
| Quality Awareness | PREMIUM | 0.69× |
Gusttavo Lima has an estimated audience of 5,798,365 people in Brazil, concentrated in São Paulo and Minas Gerais.
60.2% of Gusttavo Lima fans are female, 39.8% are male, with an average age of 37.6 years.
Gusttavo Lima fans show strongest brand affinity for Novella (3.42×), PCI Concursos (3.52×), and Música sertaneja (2.08×) over the country average.
Gusttavo Lima fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~900K), and Goiás (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Gusttavo Lima itself, the audience over-indexes on PCI Concursos (3.52×), Música sertaneja (2.08×), Amaro, Friuli (3.19×), and zap imóveis (2.91×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Gusttavo Lima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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