A data profile of the people who buy, follow and care about Proibidão in Brazil — modelled from more than twelve digital signal sources. Proibidão has an estimated audience of 7,814,119 people in Brazil.
Proibidão has an estimated audience of 7,814,119 people in Brazil. 53.9% are female, 46.1% are male, average age 32.8. Top brand affinities: Soul music, Pop music, Arsenal F.C., Rock music, Country music.
Top brand affinities include Soul music, Pop music, Arsenal F.C., with strongest over-indexing on Soul music (2.17× the country average).
Demographically, the Proibidão audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
The typical Proibidão fan in Brazil is balanced, around 32.8 years old, with strong Community Orientation tendencies and a notable affinity for Soul music.
The key figures that characterise the Proibidão profile in Brazil.
53.9% are female, 46.1% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 32.8 |
| Estimated audience size | 7,814,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Proibidão audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 73.9% |
| United States | 5.8% |
| Portugal | 3.9% |
The strongest cross-interests of the Proibidão audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapchat | Internet & Social Media | 3.60× | ||
| 02 | Arsenal F.C. | Sports | 3.13× | ||
| 03 | Bundesliga | Sports | 2.88× | ||
| 04 | Chicago Bulls | Sports | 2.78× | ||
| 05 | Gusttavo Lima | Music & Radio | 2.43× | ||
| 06 | Soul music | Music & Radio | 2.17× | ||
| 07 | Atacadão | Shopping | 1.97× | ||
| 08 | Pop music | Music & Radio | 1.83× | ||
| 09 | Manchester City F.C. | Sports | 1.74× | ||
| 10 | Jazz music | Music & Radio | 1.73× | ||
| 11 | Rock music | Music & Radio | 1.67× | ||
| 12 | Spotify | Internet & Social Media | 1.67× | ||
| 13 | PCI Concursos | Shopping | 1.65× | ||
| 14 | Sportingbet | Sports | 1.59× | ||
| 15 | Country music | Music & Radio | 1.58× | ||
| 16 | Hip hop music | Music & Radio | 1.57× | ||
| 17 | Betfair | Games | 1.56× | ||
| 18 | Riachuelo | Shopping | 1.52× | ||
| 19 | Rede Globo | Movies & TV | 1.52× | ||
| 20 | Serie A | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.92× | |
| Social Media Usage | JOY | 1.44× | |
| Price Sensitivity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.54× | |
| Need for Security | CONSERVATISM | 0.55× | |
| Tradition | CONSERVATISM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Proibidão. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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